HSMAI AI Advisory Board Guides Hoteliers on Leveraging AI Ecosystems for Improved Distribution and Commerce Strategies
💻 Over the coming months, the HSMAI AI Advisory Board will guide hoteliers on AI integration. Key focus: AI Commerce Ecosystems and Hotel Distribution. Shifts include moving from keyword to conversational searches and optimizing for Generative Engine Optimization (GEO) rather than custom apps. Hotels should maintain structured data, use reliable aggregators like Booking.com and TripAdvisor, and manage online reputations. AI's role is evolving to include transaction handling, moving towards "agent-facing commerce.
Share
