2025 in the European Union: a turning point rather than a growth year
🗺 Europe, 2025: Hotel RevPAR rises by +1.7%, driven by a +0.9 percentage point increase in occupancy. Southern Europe, particularly Spain and Italy, bolstered growth, with Malta and Baltic states showing sharp gains. Germany underperformed following a strong 2024. Despite international demand boosting the market, domestic demand remains weak, impacting budget segments. By year's end, Europe enters 2026 with occupancy growth signaling potential for hoteliers.
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