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Adelaide Macarez

15 posts
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  • 2 min

BWH Hotels Scandinavia Partners with The Hotels Network to Enhance Direct Channel Performance

🏨 In a strategic partnership, BWH Hotels Scandinavia teamed up with The Hotels Network, 2025's #1 Direct Booking Tool, to enhance direct bookings using THN's Price Comparison and Price Match tools. Top Nordic brands Strawberry and Elite Hotels of Sweden already trust THN. An A/B test from October 30 to December 1 revealed a 7.1% conversion rate increase among Swedish desktop users. The group's 191 hotels across Scandinavia aim for transparency and guest confidence in direct booking. BWH Hotels Scandinavia, with over 4,300 hotels globally in 100+ countries, is Scandinavia's largest independent hotel group offering 17 different brands.
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  • 3 min

From Gamification to Growth: How MJ Holidays’ Easter Egg Hunt Led To 600+ Emails Collected

🐇 MJ Holidays boosted their Easter campaign using THN's Personalization platform, leading to increased engagement and direct bookings. The campaign, from March 29 to April 1, featured a high-visibility Layer on the homepage, a hidden Easter egg challenge, and a game resulting in over 600 emails collected for future marketing. Users could win a promo code and a two-night stay, driving both immediate conversions and long-term loyalty. The gamified experience enhanced brand awareness and website performance.
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  • 2 min

Introducing AI Templates: Your Shortcut to Impactful Website Messages

📰 Superpilot, an AI-powered content recommendation system, offers customized message templates for hotel websites, streamlining campaign launches and website personalization. The tools provided gather details from a hotel's website, reviews, and location insights, saving time for users by offering ready-to-use templates with pre-set targeting rules that can be easily adjusted. With over 10 years of experience and data from 20,000 hotels, the AI-driven templates are optimized for conversion. Property-specific details are used to create tailored messages, which can be customized and come with transparency on the data sources used. Clients of The Hotels Network can easily use these templates by selecting their property and publishing personalized content without technical skills. AI Templates represent the initial phase of automating hotel website personalization, now available to all clients.
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  • 3 min

Springtime Stays: Capturing Seasonal Travelers on Your Direct Channel

🏖️ During March and April, 64% of Americans plan trips, a vital period for hotels to increase direct bookings. Avani Victoria Falls Resort offers an Easter "Family Fun" package with daily breakfast, Victoria Falls access, and a sunset cruise, easily booked via Layer. Coast Hotels entices new members with a targeted spring offer and a discount, driving loyalty. Anantara Koh Yao Yai uses a countdown clock to promote urgency for an exclusive deal. Sand and Sea in the Canary Islands targets travelers with a "Spring in February" offer, using a Layer to depict the sunny escape. Personalization tools help hotels reach the right audience at the right time, improving direct bookings and fostering guest loyalty.
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  • 2 min

Palácio Estoril’s AI-Driven Strategy: Elevating Guest Engagement and Revenue

🏡 Since 1930, Palácio Estoril, near Lisbon, has offered five-star hospitality. Partnering with The Hotels Network (THN) in 2018, it adopted THN’s Predictive Personalization to refine its direct booking strategy. By evaluating visitor intent with machine learning, Palácio Estoril personalized promotions, offering a 15% discount to low-intent visitors and upselling luxury experiences to high-intent ones. One year later, the hotel saw improved direct channel performance, increased revenue, and reduced marketing expenses, showcasing AI's impact in hospitality.
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