Nine meetings and events trends you should know for 2026
📅 2026 sees AI shift to operational use, with 66% of event professionals indicating AI lets them focus on high-value work. Trust is a key differentiator in a low-trust digital world, while personalization becomes attendee-led. Event costs are expected to rise 20% compared to 2025, prompting a focus on value. First-party data gains importance due to digital attribution challenges. Lastly, 48% of professionals are sourcing non-hotel venues, with restaurants at 45%.
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