Automatic - 10 Minutes News for Hoteliers - Page 103

3 min

Shoulder seasons challenge peak periods as year-round hotel demand strengthens in 2025: SiteMinder

📅 In 2025, SiteMinder's report shows hotel arrivals beyond peak periods increased, with 65% of markets seeing less concentration in their busiest months. Room rates rose in 70% of markets, averaging US$194. Major peak periods in Italy, Spain, Portugal, and Thailand saw less concentrated arrivals, indicating a shift in booking behavior. Asian travel, particularly from China and India, surpassed pre-pandemic levels. Expedia Group led North American bookings, and the average booking lead time extended to 32.15 days.

4 min

Everhome Suites Expands Footprint with Openings in Texas and Kentucky and New Jersey, Crossing the 25th Property Milestone

🏨 Everhome Suites hits 27 properties with new openings in Texas, Kentucky, and New Jersey. In October 2025, San Antonio, TX, opened at 619 N Hunt Lane, while Bowling Green, KY, started in November 2025 at 1699 Charlie Court. Somerset, NJ, followed in late December 2025 at 1860 Easton Avenue. These expansions enhance Choice Hotels' extended-stay footprint, meeting increasing demand with modern, apartment-style accommodations.

3 min

AMANO Group Completes Rapid Digital Transformation with Mews, Redefining Hospitality Across its Entire Portfolio

💻 February 3, 2026 - Berlin: AMANO Group, with 12 hotels in major cities and 1,300 rooms, completed a digital transformation using Mews. The rollout, one property per week, centralizes operations, reducing administrative workload by 85%. The transformation, completed by July 2025, includes online check-in and digital keys, enhancing guest experience. AMANO plans to double its portfolio in three years. Mews serves 15,000 customers across 85 countries, named Best PMS and POS multiple times.

3 min

The Inn at Sundance Mountain Resort Celebrates Opening

🏖 Today, Sundance Mountain Resort in Utah opens the Inn at Sundance Mountain Resort, a 63-room ski-in/ski-out hotel designed by BSA Architects. Situated by the Outlaw Express lift, the Inn features Scottish and Western design influences with interiors by Fettle Design. Amenities include a ski valet, a gallery, and a lounge offering a European breakfast and alpine tapas. The resort will add 60 acres of terrain and a new lift by the 2026-27 season.

2 min

Travel Industry to Congress: End Shutdowns That Punish Workers and Disrupt Americans

🛫 Today, in Washington, D.C., the House is set to vote on a government funding package. The previous 2025 shutdown cost the economy $6 billion, disrupting over 6 million passengers. Air traffic controllers and TSA officers worked without pay, straining aviation. The House must act to prevent disruptions. Key proposals, H.R. 6086 and S. 1045, would ensure payment during shutdowns and have bipartisan support. The U.S. Travel Association represents the $1.3 trillion travel industry.

4 min

From Data Wrangler to Commercial Strategist: Can AI elevate the Revenue Manager’s Role?

💻 In February 2026, 10 Minutes Hotels, France's top hospitality podcast, featured LodgIQ's AI Wizard during their global launch. The episode highlighted the industry's shift from data collection to strategic AI-driven decision-making. Focused AI transforms Revenue Managers into commercial strategists, saving hours daily by prioritizing tasks. For example, a €34 rate adjustment could boost occupancy by 12.4%. LodgIQ, based in Silicon Valley, integrates RMS, BI, and AI for seamless revenue management.

5 min

🦀 The Moltbook Effect on Hospitality: When AI Talks to AI – and No One Is in the Room

🦀 Hospitality is witnessing a shift with the Moltbook Effect, where AI systems reshape asset evaluations by machine-generated narratives. This machine-to-machine interaction influences rankings and decisions in the human economy. AI narrative governance is vital to manage valuation growth, as machines interpret data with mutual reinforcement, risking misalignment. Owners must govern AI-level sentiment to prevent valuation memory issues. Pertlink Limited, an IT consultancy in Hong Kong, helps the hospitality industry navigate these technologies since October 23, 2000.

4 min

IHG Strengthens UK Presence with Four Hotel Agreements across Garner and voco Brands

🏨 IHG Hotels & Resorts, a leading hotel company, announces the opening and signing of four new properties with Fairview Hotels in the UK: voco London – Bloomsbury, Garner Hotel Lincoln, Garner Hotel Rotherham East, and Garner Hotel Chesterfield North. Adding over 380 rooms to IHG’s UK pipeline, these sites enhance IHG’s footprint. Voco London – Bloomsbury will open mid-2026. Garner Hotel Rotherham East is operational since January 2025, while Lincoln and Chesterfield North will open February 2026.

4 min

London and Regional Announces Strategic Transformation and a Vertically Integrated Operating Platform Amid Global Growth

📈 L+R's transformation on July 31, 2023, in London: a £10bn+ real estate firm, unifying their platform into four verticals: Hotels, CRE, Private Credit, Ventures. Launching Iconic Hotels & Resorts, merging Iconic Luxury Hotels and L&R Hotels, with 14 properties across the UK, US, and Europe. New 7,000 sq ft HQ in London, 100 experts. Atlas Hotels, with 60 hotels and 7,555 rooms, continues independently in Leicester. Shan Kanagasingham appointed COO of Iconic Hotels.

3 min

Cheval Collection hails growth after loyalty launch

🏨 Cheval Collection's loyalty program, Cheval DISCOVERY, surpassed its enrolment target by over 40% in just six months. One property exceeded its target by 500%. GHA DISCOVERY's loyalty program achieved $3.2bn revenue, a 21% increase from 2025. Cheval Collection expanded to over 950 units, opening Cheval Maison – Expo City Dubai in 2026 and planning launches in 2027 in Glasgow and Riyadh. The program offers 4-7% D$ rewards and discounts across 950+ properties.

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