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Automatic

2030 posts

Google AI search is already reshaping how guests discover hotels

  • Automatic
  • 5 February 2026
Search behavior is shifting now, even before AI travel booking tools fully arrive — forcing hotels to rethink visibility and demand capture Feb 5, 2026 Google’s latest earnings signals a…
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Presence over efficiency in hospitality

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  • 5 February 2026
Why emotionally grounded interactions now matter more to guests than perfectly smooth operations Feb 5, 2026 Guest expectations in hospitality are shifting away from operational perfection toward emotionally grounded, human…
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Amex reports continued rebound in travel and entertainment spending

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  • 5 February 2026
Corporate travel demand remains resilient despite uneven economic signals and competitive financial services landscape Feb 5, 2026 American Express reported a continued recovery in travel and entertainment spending in the…
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  • 2 min

RMS Pay surpasses €1 billion in transactions as operators embrace fully integrated payments

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  • 4 February 2026
💳 RMS; one year post-launch; global. RMS Pay processes over €1 billion in transactions. Operators see faster cash flow, 99.95% dispute-free rate, saving 10+ hours weekly. Roomzzz Aparthotels benefits from automation. RMS Pay, integrated into RMS, allows quick payment setup, supporting digital wallets and Buy Now, Pay Later. Popular features include Pay by Link and Charge to Room. PCI DSS-certified with fraud monitoring. RMS serves 7,000+ businesses in 70 countries.
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  • 2 min

What quantum physics and revenue management have in common

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  • 4 February 2026
📈 Quantum physics and revenue management share similarities in perspective. The observer effect reveals that observation alters behavior, much like forecasts in revenue management. Schrödinger’s cat illustrates dual states, mirroring how hotels can be perceived differently by sales, finance, marketing, and revenue managers. Strategy versus tactics resembles wave-particle duality. Successful revenue managers balance strategic and tactical perspectives, focusing on probability over certainty, making nuanced decisions amid uncertainty. Perspective, not absolute truth, guides revenue management.
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  • 2 min

Influence Society Partners with Familiar to Offer AI-Powered Guest CRM to Boutique and Lifestyle Hotels

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  • 4 February 2026
💻 Influence Society, a Paris-based digital marketing agency, partners with Familiar, an AI-first CRM, to enhance guest relationship management for boutique hotels. Familiar's platform consolidates data from various sources to create unified profiles, enabling automated, personalized communication. This collaboration emphasizes data-driven marketing, improving guest loyalty and direct bookings. CEOs Sébastien Felix and Maxence Dussart highlight the shift from mass email campaigns to personalized outreach, reflecting a guest-centric approach in the hospitality industry.
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  • 2 min

Hospitality Asset Managers Association (“HAMA”) Announces 2026 Board of Directors

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  • 4 February 2026
📈 Dina Winder, appointed HAMA President for 2026, leads an 11-member board from diverse backgrounds, including Vice-President Sarah Gulla. HAMA manages 3,500 U.S. hotels, 775,000 rooms, and $40 billion in annual revenue. Winder, with over 20 years of hospitality experience and executive roles at Highgate, aims to enhance asset management impact. HAMA, with 245 international affiliates, focuses on asset management, investment, and operational policies, supporting 250,000 employees and $3 billion in capital expenditures.
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  • 2 min

Uga Jungle Beach, Trincomalee, Unveils a New Look

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  • 4 February 2026
🏠 Uga Resorts, a boutique Sri Lankan hotel group, revealed the first phase of Uga Jungle Beach's renovation, including 49 refurbished rooms and a restaurant. Additional enhancements like the pool, beach bar, and spa are set for completion by March 2026. The 75-cover restaurant integrates with nature, reflecting a commitment to sustainability with local hiring, solar panels, and a ban on single-use plastics. Recent community projects include school facilities and water tank donations to local villages.
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  • 4 min

Algorithms, Artificial Intelligence, and the Essential Need for More Human Intelligence in Talent Acquisition Strategies

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  • 4 February 2026
💻 AI impacts talent acquisition by exposing weaknesses in 20-year-old algorithm-based Applicant Tracking Systems (ATS), missing top candidates. AI reshapes the labor market, transforming hospitality roles. Recruitment process outsourcing (RPO) applies human intelligence to counter algorithm bias. Key metrics for talent audit include time-to-fill (30-45 days), offer acceptance rate (85%+), and cost-per-hire. Types of RPO include Full-Service, Project-Based, Selective, and Recruiter-on-Demand. Hospitality organizations should audit strategies to ensure effectiveness and avoid rejecting top talent.
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  • 2 min

IHCL Signs Framework Agreement for 7 New Ginger Hotels, Adding 1,000 Keys

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  • 4 February 2026
🏨 Indian Hotels Company (IHCL) signs an agreement for 7 new Ginger hotels, expanding in north India. The project includes over 1,000 keys and covers cities like Jaipur, Agra, Mathura, Vrindavan, Hisar, and Karnal. The partnership begins with the 59-key Ginger Gurugram in Haryana. The Rajdarbar Group aims at tier-2 cities, leveraging India's economic growth. IHCL, with a global portfolio of 360 hotels, is India's largest hospitality company.
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