Automatic - 10 Minutes News for Hoteliers - Page 107

Direct booking in 2026: Personalization, AI visibility and experience

💻 Feb 17, 2026: Hotels globally are focusing on AI-driven travel assistants to enhance booking, personalizing experiences to attract direct bookings. Despite the dominance of online travel agencies (OTAs) due to convenience and transparency, AI is reshaping booking behavior. Key strategies include capturing first-party data to build loyalty, offering value-added perks, and using intelligent booking assistants and guest reviews for better visibility and conversions. Early and post-stay engagement enhances repeat bookings and strengthens guest relationships.

TikTok publishes new guide for effective promotions

📹 Feb 17, 2026: The TikTok SMB Creative Playbook reveals short-form video as a key marketing strategy for hotels. Authentic content and storytelling on TikTok enhance guest engagement and brand visibility. Key takeaways include using vertical videos, continuous creative testing, and community engagement. Hotels can leverage this low-cost platform to boost bookings and guest loyalty. The playbook emphasizes TikTok as a discovery engine, reshaping how travelers find and connect with hotels.

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Affluent travelers grow cautious about spending

💸 Feb 17, 2026, financial caution affects affluent travelers' hotel choices, as per Deloitte’s 2026 Travel Industry Outlook. Upscale hotels face reduced demand, particularly in upper-upscale and premium segments, while ultra-luxury remains stable. Gen Z and Millennials prioritize experiences and sustainability, influencing hotel demand. AI-driven booking shifts reduce traditional brand interactions. Regulatory pressure emphasizes transparent pricing. Hoteliers must adapt with clear value propositions to attract price-sensitive travelers.

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Luxury hospitality moves toward quiet, understated experiences

🗺 Feb 17, 2026, affluent travelers favor authenticity, discretion, and local immersion over opulence in luxury hospitality. Research shows a shift toward "quiet luxury" with seamless service, local culture integration, and experiential offerings. Preferences include secluded locations, minimalist design, and invisible technology. Hotels focus on understated quality, personalized service, and authentic experiences. The trend signifies evolving guest expectations and a redefined luxury definition. Source: EHL.

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More Than a Meeting Place: Why 80% of Wingspread’s Groups Come Back

There are venues that host meetings.

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Shiji Group Board of Directors Lunar New Year Message 2026

To mark the 2026 Lunar New Year, we extend our sincere thanks to our partners, customers, investors, employees, and friends worldwide for their continued support, and we would like to use this moment to look back at the progress made over the past year and outline the path forward.

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Shiji brings cloud-native hospitality technology to Pakistan with first Daylight PMS deployment

Shiji, the global leader in hospitality technology, announced today that, its official entry into Pakistan with the successful go-live of Daylight PMS at Pearl Continental Hotel Rawalpindi, part of the Hashoo Group portfolio. This milestone makes Pearl Continental Rawalpindi the first hotel in Pakistan to operate on Shiji’s cloud-native Daylight PMS, marking a significant step forward in the country’s hospitality digital transformation and setting a new benchmark for guest-centric, secure hotel operations.

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Get On The Horse – AI in Hospitality: The Race to the Winning Formula – The Year of the Fire Horse 马年

As we enter 2026, the Year of the Fire Horse, hospitality stands at the starting gate of a decisive race. In the Chinese zodiac, the Horse symbolizes speed, endurance, and forward momentum. Add the element of Fire, and the energy intensifies - bold, visible, catalytic. This is not a year for standing in the paddock. It is a year for movement.

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The Global Accommodation Specialists Situ Strengthens Global Presence with Expanded Operations in the Americas

Exeter, England – a global provider of serviced accommodation solutions – has expanded its international operations with the establishment of Situ Americas, Inc., reinforcing the company’s long-term commitment to supporting its growing global client base.

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A Historic Lakeside Icon Returns as Palazzo San Gottardo Lake Como Joins Radisson Collection

Radisson Hotel Group has opened Palazzo San Gottardo Lake Como, A Radisson Collection Hotel, marking the brand’s debut in the heart of Como and one of Italy’s most iconic lake destinations. Ideally located between Piazza Cavour and Piazza Volta, only steps from Como’s historic city center, the restored historic palazzo offers 70 refined rooms and suites, three distinctive dining concepts including a rooftop restaurant, an intimate urban spa and exclusive private lake experiences, positioning it as a new landmark for understated luxury on Lake Como.

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