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Automatic

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  • 3 min

Waldorf Astoria Hotels & Resorts Coming to Deer Valley East Village in Park City, Utah in 2028

🏔️ New York-based Extell and Hilton announced the Waldorf Astoria Deer Valley Resort and Residences, set to open in 2028 in Deer Valley East Village, Utah. Featuring 132 keys and 105 branded residences, the resort will offer ski-in, ski-out access and a 15,000 sq. ft. spa. Construction began in May 2025. Located 40 minutes from Salt Lake City, the area recently expanded its ski terrain to 5,726 acres across 238 runs, making it one of North America's largest ski resorts.
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  • 3 min

Villa Del Palmar Beach Resort & Spa Cabo San Lucas Unveils Inspired Renovation as Part of Visionary Growth

🏖 Villa del Palmar Beach Resort & Spa Cabo San Lucas underwent a major transformation in 2024, enhancing pools, entertainment, and dining. Expanded pool areas include hot tubs and family zones. Bella California restaurant offers Italian-Baja fusion cuisine led by Chef Kevin Rendón Alvarado. Carbón Grill showcases Latin flavors, while the Taco Bar features tacos and sushi. These renovations align with The Villa Group's vision for innovative yet authentic hospitality in Mexico.
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Apply Now: Nearly $1 Million in Scholarships for Restaurant & Hospitality Students Available for 2026-2027

💸 Students interested in the restaurant and hospitality industry can apply for the 2026-2027 National Restaurant Association Educational Foundation scholarships, offering nearly $1 million. Applications are open until March 15, 2026. Scholarships range from $2,500 to $10,000 for educational expenses. The foundation has awarded over 6,300 scholarships totaling $28 million in the past 38 years. The program includes various industry partners like Coca-Cola and Burger King Foundation, supporting education in 70 vocations across 88 schools.
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RobosizeME to Sponsor Revenue Strategy Days 2026, Hosted by Radisson Hotels Group in Riga

💻 RobosizeME will sponsor and speak at the Revenue Strategy Days Conference 2026, held February 4–5 at Radisson Blu Latvija Conference & Spa in Riga, Latvia. Hosted by Radisson Hotels Group, the event will explore AI's role in hospitality. RobosizeME aims to highlight automation benefits in revenue operations. The conference is exclusive to Radisson Hotel Group commercial leaders and partners, reflecting the company's influence in digital transformation.
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  • 6 min

Preferred Hotels & Resorts Expands Global Portfolio with 21 New Members

🏨 From October 1 to December 31, 2025, Preferred Hotels & Resorts, based in New York, added 21 new properties globally. Highlights include Copenhagen’s Admiral Hotel with 366 rooms, Texas' Horseshoe Bay Resort on a 7,000-acre site, and Italy’s Masseria San Domenico with 40 rooms. I Prefer Hotel Rewards members gain 2,500 bonus points for eligible stays until June 30, 2026. The program, with over 6 million members, offers various travel benefits.
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  • 3 min

Renaissance Esmeralda Resort & Spa at Indian Wells Completes Multi-Million-Dollar Reinvestment Program

🏖️ Renaissance Esmeralda Resort & Spa, a 560-room retreat in Coachella Valley, has undergone a multi-million-dollar renovation. Completed by Bishop Pass, the redesign features new pickleball courts, a modern gastropub, and Topgolf Swing Suites. Outdoor enhancements span 23 acres, including updated poolside cabanas. The resort's public spaces and meeting rooms now showcase custom artworks, blending desert aesthetics with mid-century modern design. The transformation highlights the natural beauty and textures of the region.
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Maestro’s GuestXMS Evolves in the GenAI Era

📱 Maestro PMS launches an AI-driven GuestXMS in Markham, Ontario, enhancing hotel guest management. It converts guest requests into tickets, alerts for unresolved issues, and flags rooms needing maintenance, improving efficiency and guest satisfaction. AI tools like ChatGPT influence travelers’ hotel choices based on service quality. GuestXMS users see higher Guest Experience Measurement scores, boosting reviews. The platform offers SMS/email communication, mobile check-in/out, and integrates with Maestro’s Spa/Facilities modules for seamless service.
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  • 4 min

Revenue Steady as Costs Shape Margins Across Europe & Spain

📈 Eastern Europe leads with TRevPAR up 6.4% and GOPPAR up 9.8%. Southern Europe shows 4.6% TRevPAR growth, while Western and Northern Europe see lower increases (up to 1.9% and 1.3%, respectively). Spain's GOP margin holds at 41.0%, with TRevPAR rising 3.0% and labour costs increasing 4.0%. Credit card commissions are now €2.7 PAR, and Sales & Marketing expenses have more than doubled to €3.6 PAR. Utilities costs are at €5.0 PAR, down from €7.0 PAR earlier in 2023.
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  • 2 min

Driving Slower, Longer Bleisure Stays with GCSTIMES Sustainable Key Cards

📍 Since 2011, GCSTIMES has led sustainable development with smart card R&D and material innovation. With operational centers in China, US, UAE, France, and Australia, and services in over 140 countries, they support 100,000+ hospitality groups in sustainable goals. The bleisure trend blends business with leisure, promoting longer, eco-friendly stays. Thoughtfully designed key cards encourage guests to slow down and explore, integrating work and relaxation for meaningful travel experiences.
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