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2146 posts

Direct hotel channels lose corporate share to GDSs

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  • 28 January 2026
HEDNA–NYU report shows GDS becoming the dominant corporate channel as business travelers move away from direct bookings Jan 28, 2026 Corporate travel distribution is undergoing a structural realignment that directly…
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CoStar holds 2026 U.S. hotel outlook largely unchanged

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  • 28 January 2026
Moderate growth expected as economic conditions stabilize and demand shifts to higher-tier hotels Jan 28, 2026 CoStar and Tourism Economics have maintained a largely steady forecast for U.S. hotel performance…
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How a Google display campaign drove real breakfast revenue for a luxury hotel

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  • 28 January 2026
Targeted marketing as a lever for scaling ancillary revenue beyond room nights Jan 28, 2026 This case study describes how a luxury hotel used a targeted Google Display Network campaign…
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Hotel groups double down on loyalty to counter OTAs and AI agents

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  • 28 January 2026
Direct relationships become a strategic defense as booking shifts toward AI-led discovery Jan 28, 2026 Major hotel groups are accelerating efforts to drive direct bookings through loyalty programs as a…
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CIO Summit EMEA to Gather Hospitality Leaders for Strategic Technology Conversations, From HFTP and Hospitality Upgrade

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  • 27 January 2026
📅 January 2026, W Amsterdam: The CIO Summit EMEA invites senior hospitality tech leaders from Europe, the Middle East, and Africa. The program includes a keynote by Matthew Syed on high-performance culture, coordinated by 14IP. The agenda covers AI adaptation, sustainability technology, and EMEA’s tech future. Networking events include a Circuit Zandvoort racing day and an Amsterdam canal cruise. Space is limited. HFTP, founded in 1952, supports hospitality finance and tech globally.
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AHLA Releases 2026 State Of The Industry Report

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  • 27 January 2026
🏨 In 2026, AHLA projects hotel guest spending to reach $805 billion, a 1.7% rise from 2025. Hotels paid nearly $128 billion in wages in 2025, projected to hit $131 billion in 2026. Tax revenue from hotels is expected to reach $87 billion in 2026, up from $85.1 billion in 2025. The hotel workforce will expand by over 30,000 jobs in 2026. AHLA emphasizes a supportive environment to convert resilience into growth amidst cost pressures and workforce challenges.
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  • 4 min

Luxury Resort Marketing’s Most Expensive Miscalculation

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  • 27 January 2026
🏨 Luxury resorts face rising acquisition costs and diminishing control over demand due to reliance on intermediaries like OTAs, Google Ads, and paid social, which intercept rather than create demand. This increases booking costs over time. Despite sophisticated marketing, the failure to control pre-marketing access results in compounded losses, mistaking channel performance for strategic control. Effective demand control involves reaching guests directly and shaping decisions before booking, reducing dependence on non-owned channels.
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  • 5 min

More time for guests: the impact of seamless technology at Sunborn London

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  • 27 January 2026
🏠 Sunborn London, the UK's only luxury yacht hotel moored at Royal Victoria Dock, partnered with Shiji for a tech overhaul. Check-in time dropped by over 80%, taking just 1 minute. F&B service improved, boosting revenue by ~20%. Housekeeping efficiency increased by 80%, with room turnaround now 10 minutes. The integrated system enhanced staff productivity and guest experience, seamlessly connecting departments, and ensuring secure, efficient transactions. This modern upgrade fosters personalized service in a unique floating hotel setting.
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Sonesta Adds Four MOD Collection by Sonesta Hotels with Exploria Resorts

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  • 27 January 2026
🏨 Sonesta announced the affiliation of four MOD Collection properties: Pocono Mountain Villas, New Smyrna Waves, Grand Seas, and Summer Bay, adding 1,564 keys. Launched in June 2023, MOD Collection has nine hotels in North America. Sonesta, the 8th largest U.S. hotel company, owns approximately 1,100 properties with 100,000 rooms across 13 brands. Guests can earn and redeem points via Sonesta Travel Pass.
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  • 3 min

L’Aventure: Paris Enters a New Chapter of Nightlife and Hospitality

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  • 27 January 2026
📍 Beaumarly Group founders Gilbert and Thierry Costes will inaugurate L'Aventure on February 9, 2026, in Paris’s 16th arrondissement near the Arc de Triomphe. The venue includes a restaurant, club, and five-star hotel. The restaurant operates from 12:00 p.m. to 11:00 p.m., hosting up to 200 guests. The club fits 150 guests, featuring DJs like Honey Dijon. Hotel L'Aventure will open the same date, with 15 rooms designed by Vincent Darré, expanding Beaumarly's luxury hospitality.
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