Automatic - 10 Minutes News for Hoteliers - Page 110

4 min

The Best Leaders Don’t Sell — They Inspire People to Believe

📈 In 2025, strategic leadership in sales evolves by inspiring belief rather than pressuring sales. Key tactics include asking questions like, "What would a great year look like for you?" and mapping client goals. Howard Schultz's approach at Starbucks emphasizes creating a belonging space, boosting stakeholder alignment time, and increasing referral rates, thereby reducing churn. This belief-driven strategy fosters loyalty, with clients seeking to join, not just buy, creating a meaningful brand identity.

2 min

The Concierge AI Playbook and Toolkit: Protecting the Art of Luxury Service

💻 The Concierge AI Playbook by Pertlink enhances luxury hospitality with AI, maintaining a balance between human judgment and technology. The toolkit aids concierge teams in delivering personalized service efficiently, with strict governance on guest data and decision-making. Pertlink, founded on October 23, 2000, operates globally from Hong Kong, focusing on IT solutions for hospitality. The phased rollout promises anticipatory luxury service within 12-24 months, amplifying concierge roles rather than replacing them.

2 min

Writing a Sustainable Christmas Story in Hospitality with GCSTIMES Eco Pens

📝 Since 2011, GCSTIMES has led sustainable development from smart card R&D to material innovation, operating in 140 countries with 5 centers in China, the US, UAE, France, and Australia. Their eco pens crafted from bamboo and kraft paper symbolize their commitment to sustainability. Supporting over 100,000 hospitality groups, they aim for low-carbon goals, integrating sustainability into technology. This holiday season, their eco pens remind hoteliers to prioritize sustainability amidst the festive rush.

1 min

Snowy destinations lead holiday hotel demand

❄️ Dec 19, 2025, global hotel performance stays robust with hotel occupancy up 0.5% year-over-year. Tromsø, Norway's occupancy hits 93%, leading the shift toward winter destinations. Meanwhile, the Caribbean, Aruba, and Ko Samui remain popular. Curaçao's occupancy grew by 11%. Waikoloa, Hawaii boasts the highest ADR, while Cairns offers the lowest rates. Global hotel revenue for Christmas and New Year is set to reach $7.4 billion, with New York generating the most revenue.

2 min

Set-jetting emerges as a demand driver for hotels

📺 Dec 19, 2025: Set-jetting, where TV shows and films inspire travel, influences nearly 30% of travelers’ destination choices. Hotels and destinations featured in popular media see search and interest spikes of 65% to over 400%. Global streaming platforms boost visibility and demand, making hotels primary attractions and enhancing long-term brand value. Social media further amplifies exposure, turning guest content into extended marketing opportunities. 📺✈️

2 min

OpenAI opens ChatGPT to third-party travel apps

🌎 Dec 19, 2025, OpenAI launched a new in-chat app marketplace within ChatGPT, enabling travel brands to submit chat-native apps. Previously exclusive to Booking.com and Expedia, this now broad platform allows any approved developer to list their apps in a centralized directory, accessible across devices. Despite the innovative model with Stripe-powered checkout, travel transactions still direct users elsewhere for completion. The focus shifts to AI-led conversations, where travel brands compete for planning attention.

2 min

Google AI overviews change how guests discover hotels

📈 Dec 19, 2025, Google’s AI Overviews reshape travel research, impacting hotel visibility and increasing search costs. Hotels face fewer organic clicks and rising paid search costs due to Google's deeper involvement in the discovery journey. As a result, hotels must enhance branding, direct channels, and diversify marketing beyond search, focusing on brand strength, loyalty programs, and metasearch. The shift emphasizes long-term value and direct relationships over short-term acquisition costs.

2 min

Airline impostor scams exploit digital gaps and traveler stress

🛩 Dec 19, 2025, global issue: airline business-impersonator scams surge during high-stress flight disruptions. Fraudsters, using fake customer-service numbers and AI tools, exploit search ads to extract payments and data. Regulatory data shows a significant yearly increase in scams and losses. Complex customer service and over-reliance on automation push travelers to unsafe channels. Prevention now focuses on travelers verifying official sources, with clear communication reducing risk. Source: Bloomberg.

2 min

Why Booking and Expedia are becoming AI’s preferred travel partners

🛅 Dec 19, 2025: AI is reshaping hotel bookings, strengthening the role of OTAs like Booking Holdings and Expedia. These platforms, due to their extensive inventory, remain vital for AI-driven booking tools. Despite AI advancements, OTAs maintain a strategic advantage with their robust data handling and support systems. The landscape may intensify competition and costs for hotel visibility, while distribution power could centralize. Trusted content and reviews remain crucial for AI visibility. Source: BTIG analyst Jake Fuller.

2 min

Elevating the Guest Journey: deLuna Hotels Taps Canary Technologies for Seamless Stays

📱 December 18, 2025, San Francisco — deLuna Hotels partners with Canary Technologies to enhance guest experiences using AI. With over 25 years of family ownership, deLuna leverages Canary’s Guest Management Platform for real-time AI communication and mobile workflows. The technology supports multilingual responses and seamless check-in/out processes, enhancing satisfaction. Canary’s solutions serve 20,000 hotels in 100+ countries and have been recognized by HotelTechReport and Fast Company.

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