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Automatic

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  • 3 min

Ruby Group unveils Ruby Giulia in Rome

🏨 Ruby Group, led by CEO Michael Struck, opens Ruby Giulia in Rome, Italy, near Piazza Venezia. The 5,300 sq. meter former Ministry of the Interior is now a 164-room hotel. Located in the Monti district, it offers a 24/7 bar, café, and rooftop terrace. Rooms range from 17-31 sq. meters, starting at €170 per night. In early 2025, Ruby Hotels joined IHG, enhancing distribution and loyalty programs.
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  • 3 min

Infor Hospitality teams up with AWS to host Innovation Fest 2025 for hotel leaders

💻 In 2025, Infor and AWS host Innovation Fest in the hospitality sector, spotlighting tech integration. Over 80% of organizations link success to tech adoption. Participants learn about sustainability, AI, and cloud systems boosting hotel profits. A notable concept using AR and facial recognition enhances guest experiences. Camille Oostwegel and Alan Young discuss tech's role in human connection. As 75% of organizations aim for a 20% productivity boost in three years, the event emphasizes strategic tech use.
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  • 2 min

Rethinking the Hotel Key Card: The Sustainable Shift Starts Here

🌍 Between 2011 and now, GCSTIMES has innovated sustainable solutions. In 2023, they launched the industry's first ISO 14068-certified low-carbon key card, aiding over 100,000 hotels across 141 countries in reducing CO₂ emissions by 49 g per wooden card. With global operational centers, they provide data for ESG reporting and enhance brand trust. 43% of travelers prioritize sustainability, driving the hospitality sector to reduce plastic use as millions of cards annually contribute to landfill waste.
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  • 1 min

U.S. hotel industry loses $31 million per day as shutdown stalls travel

🏨 Nov 6, 2025 — The U.S. hotel industry is heavily impacted by the federal government shutdown. It’s losing $31 million daily, with total losses at $650 million. Over 30 hotel associations urge Congress to restore operations, as declining traveler confidence leads to cancellations. Small hotels face severe financial risks. The industry, supporting 2.1 million direct jobs and contributing $894 billion to GDP, deeply affects local economies, restaurants, and tourism.
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AI-assisted hotel bookings convert better

🛫 Nov 6, 2025, Booking Holdings reveals AI-assisted bookings enhance traveler confidence, with higher conversion rates, fewer cancellations, and increased satisfaction. Travelers using conversational AI tools report greater engagement. Though AI's impact on the travel market remains uncertain, these shifts indicate potential changes in decision-making. Despite positive metrics, AI is not yet proven as a growth driver, and reliance on paid search is rising due to reduced organic visibility from Google's AI Overviews.
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How Sabre’s air bookings dropped during the government shutdown

📈 Sabre reports a decline in air bookings due to the ongoing U.S. government shutdown, impacting government and military travel—accounting for 4% of their volume. While air bookings rose 7% in September 2025, October saw a downturn. Hotel bookings rose 6% in Q3 2025. Sabre revises air distribution growth forecasts to 6–8% in Q4. Recovery hinges on the shutdown ending soon, potentially into early 2026. Sabre explores new distribution models to offset losses.
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Building hotels for the unknown

🏨 Nov 6, 2025: The article discusses luxury hospitality's strategic advantage through flexible structures, patient capital, and strong culture rather than trend predictions. Key insights highlight the dangers of stacked optimistic assumptions and emphasize two strategic mindsets: building models to withstand volatility versus relying on predictions. It stresses the importance of durable assets like ownership structure, service culture, and guest community. Long-term resilience is prioritized over short-term optimism, promoting adaptability and humility in modern luxury.
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OTAs pushed into back-end fulfillment roles

🚀 Nov 6, 2025: With AI assistants like ChatGPT and Gemini booking trips, traditional OTAs like Expedia and Booking.com risk invisibility, becoming mere fulfillment layers. Engagement drops as browsing and clicks decline, harming search rankings. Loyalty shifts to AI, not OTAs, unless integrated into AI systems. OTAs must enhance data quality and APIs to remain relevant, shifting marketing strategies for AI-driven flows. Data leverage is crucial for future positioning in the evolving travel landscape.
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U.S. travel warns of Thanksgiving travel chaos

🛫 Nov 6, 2025 – The U.S. Travel Association and 500 industry organizations urge Congress to end the government shutdown to prevent Thanksgiving travel chaos. Air traffic controllers and TSA officers work unpaid, risking delays for over 20 million Thanksgiving travelers. The travel sector, which generates billions, faces a hit as 60% of Americans may alter plans due to uncertainty. Lawmakers are called to pass a continuing resolution to restore stability.
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  • 8 min

Will the AI Bubble Burst and Will Hotels Be Just Fine Without It?

💻 In 2025, the hospitality industry grapples with AI adoption. Trends in Silicon Valley and hotel back offices show AI touted as a solution for demand forecasting and guest engagement. However, expectations often outpace understanding. Successful AI integration is about aligning tech with brand values, not merely adopting tools. One hotel reduced message volume by 40% with AI, gaining an hour daily. The AI Compass framework suggests evaluating AI quarterly, focusing on energy savings and team understanding.
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