Automatic - 10 Minutes News for Hoteliers - Page 116

4 min

A lack of enterprise visibility is costing hotels loyalty and revenue

📰 Hotel brands are facing data visibility issues, impacting guest loyalty despite adequate service. Fragmented systems hinder personalization, as shown in the Future of Hotel Data report, where nearly 50% of hoteliers struggle to access their data. Only 23% of guests experience meaningful customization, despite 61% being willing to pay more for it, resulting in substantial revenue losses. Amadeus research indicates 85% of hoteliers believe integrated systems could boost revenue by at least 5%.

3 min

The Galt House Hotel selects IRIS Mobile Ordering to drive F&B sales, profitability, and guest satisfaction

📱 The Galt House Hotel, Louisville's largest hotel with over 1,300 rooms, partnered with IRIS for mobile food and beverage ordering. This integration boosts room service revenue and enhances guest satisfaction. Catering to busy events like the Kentucky Derby, the platform helps generate thousands of additional dollars. Benefits include streamlined operations, reduced front desk pressure, and improved dining experiences. IRIS technology, used since 2010, increases hotel revenues by an average of 20%.

3 min

Adagio Accelerates its Growth in France through Strategic Partnership with the Sergic Group to Operate Nine New Properties

🏡 Adagio and Sergic announced a partnership on November 2025 to manage nine properties in France, increasing Adagio's apartments by 8%, totaling 1,152 units. The agreement includes eight Adagio Access and one Ibis Styles site, with synergies from Accor. This aligns with Adagio's FIRST 2030 plan to lead the aparthotel market. Sergic aims to enhance mixed-use management. Both companies aim to revitalize urban centers and cater to medium and long-stay guests with high-quality services.

4 min

Infor Hospitality and Amazon Web Services (AWS) are bringing hotel leaders together for Innovation Fest 2025

🏨 In 2025, Innovation Fest, held by Infor Hospitality and AWS, explores advancements in hospitality tech at an event with hotel and tech leaders. 80% of organizations see success tied to tech adoption, while 75% expect a 20% productivity rise in three years. Hotels integrating unified data systems, like Infor's AWS cloud architecture, report increased profitability. AI and automation, showcased through AR and facial recognition, enhance guest experience while promoting genuine human connection.

4 min

The Kessler Collection and Highgate Form a Strategic Alliance to Shape a New Era of Luxury and Lifestyle Hospitality

🏨 Orlando, FL — The Kessler Collection, known for founding Marriott’s Autograph Collection, has formed a strategic alliance with Highgate, a real estate investment and hospitality management company managing over 400 hotels globally. Highgate will manage several Kessler hotels, integrating Kessler’s creative vision with Highgate’s operational expertise. Highgate oversees $15 billion in assets, enhancing luxury experiences through tailored platforms. This partnership aims to elevate the luxury and lifestyle hospitality segments, merging artistry with performance.

4 min

Addition of 50 new QUALITY SUITES™ hotels across France sees Choice Hotels International™ significantly expand in EMEA with the near doubling of its French portfolio

🏨 Choice Hotels International™ expands in France, boosting its portfolio from 57 to 107 franchised properties across 41 new locations, including Nice and Reims. This adds over 4,800 rooms, with 22% in major cities. The 50 new Quality Suites™ properties build on a 2024 agreement with Zenitude Groupe, which initially added 30 properties and 4,000 rooms. This strategic move enhances long-stay and flexible accommodation options in France, with all properties joining the Choice Privileges® loyalty program.

2 min

Beyond Price: The Future of Hotel Upselling and Cross-Selling

🛑 Scott Dahl and Mercedes Blanco discuss hotel industry trends heading into 2026, emphasizing upselling, cross-selling, and AI's role in personalizing guest experiences. AI, including ChatGPT, is reshaping travel research and distribution. They address data ownership, privacy concerns, and generational travel trends. Key recommendations include utilizing AI for upselling, maintaining the human touch, and experimenting with innovative solutions to stay competitive. Hospitality professionals are urged to embrace change to navigate the evolving market landscape.

4 min

NYU Jonathan Tisch Center of Hospitality, Stayntouch, and IDeaS Release 2026 Hotel Technology Outlook Report

📈 In 2026, 300+ hotel professionals indicated a preference for Best-in-Class systems over All-in-One systems. 30% of All-in-One users plan to switch, compared to 14% moving the other way. Best-in-Class systems show higher satisfaction: 70% for property management and 59% for revenue management, versus 55% and 51% for All-in-One respectively. Integration is a top challenge for 38% of respondents. 68% of hotels with 101-250+ rooms adopt Best-in-Class, while 54% with 100 or fewer rooms opt for All-in-One.

1 min

"In the age of AI-speed, the strategy-to-execution continuum must accelerate with purpose and precision." A vision is only as powerful as the momentum behind it. We are thrilled to announce the… | Naveen Manga | 16 comments

💻 Marriott International launches the Marriott Tech Accelerator (MTA) in Hyderabad, India, marking a pivotal step in advancing hospitality technology. The MTA aims to accelerate innovation aligned with Marriott's global tech vision. This strategic move focuses on empowering teams to execute with purpose and precision in the fast-paced AI-driven era.

2 min

Oxford Collection Celebrates the Grand Opening of Hotel Katerina in Chico, CA

🏨 Oxford Collection opened Hotel Katerina in Chico, California, located at 1930 Baney Lane. The four-story hotel features 112 rooms and over 83,000 square feet, including more than 5,000 square feet of event space. Highlights include the Rancher's Daughter restaurant and a rooftop bar. It joins 16 other properties in Oxford Collection's portfolio across Oregon, Washington, California, and Idaho. Key amenities include an outdoor pool, fitness center, and unique in-room touches like Crosley turntables and pour-over kits.

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