Hospitality is broadening its definition
🏨 Dec 16, 2025, leaders from Airbnb, Marriott, and Casago highlight a shift in hospitality. Hotels, homes, rentals, services, and experiences are converging into a single guest journey, focusing on matching traveler needs with appropriate stays. Brands are reshaping strategies, embracing technology like AI and loyalty systems to enhance experiences, although this expansion risks diluting brand identities. The goal is an interconnected offering, emphasizing services as key experiential components. Explore more at Hotel Investment Today.
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