Automatic

🤖 Executives are investing quickly in agentic AI, yet less than 25% understand it, risking hidden cloud costs, compliance issues, and poor talent choices. Unlike chatbots, agentic AI is an orchestrator breaking tasks into sub-agents, like a triaging nurse in an emergency room. Leaders must comprehend its architecture to mitigate risks and control outcomes, as adoption is outpacing understanding. Effective governance is crucial for reducing costs and risks associated with agentic AI.

🚀 Accenture's report surveyed 18,000 people across 14 countries, revealing 36% of active AI users consider AI a "good friend." Among them, 94% seek personal development advice from AI, and 87% seek relationship advice. AI influences purchasing for 50% of users and is the second-highest source of recommendations. 75% are open to AI personal shoppers. AI-driven consumer engagement challenges brands to optimize for AI discovery, create AI-first experiences, and build emotional value.

🏨 In the hospitality sector, AI is transforming guest experiences, evidenced by Bay Gardens Resorts in Saint Lucia using AI chatbots for customer service. These tools manage routine tasks, enabling staff to focus on personalized service, crucial amid global staffing shortages. AI's financial accessibility now benefits smaller hotels, with cloud solutions making it feasible. The Caribbean Hotel and Tourism Association offers an AI guide, encouraging ethical, gradual adoption to enhance human-focused hospitality.

🌐 Pertlink Limited, founded on October 23, 2000, focuses on AI in hospitality. Located in Hong Kong, the company offers a Front Office Manager AI Playbook enhancing guest experience, revenue, staff empowerment, and operational efficiency. The playbook includes a rollout framework and prompts, requiring no technical skills. It aims for effective AI use beyond hype, supporting service recovery and training while maintaining human interaction. Terence Ronson serves as Managing Director.

🗺️ Booking.com retained its top position for the third consecutive year, driven by product expansion and dominance in demand control. Google's AI advancements secured its second place, despite fears of traffic loss. Marriott, now third, climbed due to brand expansion and strategic partnerships. Airbnb's slight rise is linked to product reinvention and lifestyle focus, though its strategy remains unclear. Expedia, fifth, concentrates on platform consolidation and B2B tech, focusing on optimization over innovation.

📱 Hotels are integrating digital concierge tools, AI-driven personalization engines, and experience marketplaces to enhance guest experiences. Real-time service features like mobile check-ins and one-tap bookings streamline operations and increase guest autonomy while maintaining personalized hospitality. Successful tech adoption involves understanding guest behavior and strategically implementing digital tools without reducing human interaction. The hospitality industry's future lies in balancing technology with personal touch, empowering guests to tailor their stays while ensuring meaningful connections.

💻 Pertlink Limited, founded on October 23, 2000, emphasizes that AI will not replace architects or design hotels but will protect investments. This manifesto highlights operational failures often stem from early-stage design flaws. AI acts as a digital sous chef, challenging assumptions and exposing risks. Key principles include human-led decision-making and designing hotels with operations in mind. Pertlink is based in Hong Kong, serving the global hospitality industry through IT consultancy.