A Message from Laura Chadwick, President & CEO of the Travel Technology Association
🛫 Nearly 20 state bills introduced since early 2023 could impact travel tech by 2026. These bills aim to restrict AI in pricing based on consumer data, possibly increasing costs and hindering revenue strategies. The conflicting state laws raise legal uncertainties, affecting dynamic pricing for travel services. Travel Tech is monitoring these developments and advising industry stakeholders. Engaging early is crucial to mitigating risks and informing policymakers about potential adverse effects on the travel industry.
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