Automatic - 10 Minutes News for Hoteliers - Page 129

3 min

Evergreen Content and the Long-Term ROI of Hotel Marketing

🏨 In hospitality marketing, evergreen content is crucial for long-term success. It refers to content that remains relevant over time, unlike fleeting campaigns. Hotels can use evergreen content to build organic search visibility, support bookings, and enhance brand credibility. Effective formats include destination guides, planning resources, and property-based content. It aids in all stages of the booking funnel, from awareness to conversion, and can be reused across various platforms, reducing the need for constant new content creation.

2 min

PATA Signs MoU with Phuket Hotels Association to Support Responsible Growth in Hospitality Sector

📃 PATA and Phuket Hotels Association signed a Memorandum of Understanding in Bangkok. The agreement, signed by PATA CEO Noor Ahmad Hamid and PHA Executive Director Jayne MacDougall, aims to promote Phuket as a sustainable tourism destination and includes mutual event promotions, networking opportunities, and knowledge sharing. PHA represents over 110 hotels in Phuket, focusing on destination marketing, education, and environmental action. PATA, founded in 1951, fosters tourism in the Pacific Asia region.

4 min

Ashes Tour fuels significant gains in Australia’s hotel performance

🏈 Five Australian cities saw hotel performance spikes during the Men's Ashes series (Nov 2025 - Jan 2026). Perth led with 96% occupancy on 22 Nov. Adelaide reported the highest ADR (AUD435.05) and RevPAR (AUD408.92) on 18 Dec. Brisbane's occupancy hit 90.4% on 4 Dec. Melbourne peaked on 28 Dec with 92.3% occupancy. Sydney's top metrics were on 4 Jan with 79.4% occupancy. These gains highlight the series' impact on local hospitality.

3 min

Canada hotels post record-setting performance in 2025

🏨 Canada’s hotel industry achieved record performance in 2025. Occupancy increased by 0.7% to 66.1%, ADR rose 3.5% to CAD216.10, and RevPAR grew 4.2% to CAD142.89. British Columbia led with 70.4% occupancy, ADR of CAD257.03, and RevPAR of CAD180.92. Vancouver topped major markets with 78.4% occupancy and RevPAR of CAD223.05, despite a 0.1% rate decline. Montreal faced declines in occupancy (-4.5%) and RevPAR (-2.8%). CoStar Group tracked 90,000+ properties and 11.8 million rooms.

2 min

Now Accepting Nominations for the 2026 Young Leader Award at Questex’s IHIF EMEA

📅 Berlin, March 23-25, 2026: The International Society of Hospitality Consultants (ISHC) is now accepting nominations for the Young Leader Award at Questex’s International Hospitality Investment Forum (IHIF EMEA). Candidates must be 35 or younger, born on or after April 1, 1991, and active in hospitality. The nomination deadline is midnight GMT, February 2, 2026. Nominees need a sponsor from their organization or direct work experience. More details can be found on the ISHC Young Leader Award webpage.

3 min

Nominations Open for the 2026 ALIS CALA Rising Star Award to be presented at ALIS CALA

🏨 Miami — Nominations for the ALIS CALA Rising Star Award are open, recognizing young leaders in hospitality in the Caribbean and Latin America. Candidates must be 35 or younger, born after April 20, 1991, and have a minimum of two years of local experience. Deadline: February 27, 2026. ALIS CALA will be held on April 28-30, 2026, in Coral Gables, Florida. Over 550 delegates from 35+ countries attended the previous event. Northstar Travel Group and The BHN Group organize the conference.

1 min

My Place and Opwest Partners Open Third Extended-Stay Hotel in Three Years

🏨 My Place Hotels of America opened its third hotel in three years in Mesa, AZ, at 1555 S 105th Pl. Owned by Opwest Partners and Iridius Capital, with Legacy Management's 86-key property, the hotel offers signature amenities like a 24-hour store, guest laundry, and full kitchens. CEO Ryan Rivett aims for 20 locations in the coming years, signaling success in this fast-growing market. Conveniently located along U.S. 60, the hotel provides easy access to local attractions.

2 min

Travel and tourism sector deal activity down 5% in 2025, finds GlobalData

🗺️ GlobalData reports a 5% decline in global travel and tourism deals in 2025 versus 2024, citing economic uncertainties. The Asia-Pacific region saw a 4% decrease, while Europe faced a 17% drop. North America increased by 8%. In contrast, venture financing and private equity deals decreased by 21% and 28% respectively. M&A activity remained stable. Despite challenges, localized opportunities persist across regions like the US and Canada, while India, China, Spain, and Germany saw declines.

5 min

Meliá Hotels International Celebrates Its 70th Anniversary at FITUR, Ushering in a New Phase of Solid and Sustained Growth

🏨 Gabriel Escarrer Juliá's company celebrates its 70th anniversary at FITUR 2026, following a successful 2025 with 51 new hotel signings, totaling nearly 9,200 rooms. By 2026, Meliá expects to operate 411 hotels, emphasizing luxury and sustainability. Locations include Spain, Italy, and new markets like Hungary. In 2026, 28 hotels will open, focusing on premium and luxury segments. Investments since 2023 total €975 million to transform over 90 hotels. Meliá's expansion involves 40 joint ventures, valued near €3 billion.

3 min

Despite operational pressures intensifying worldwide, guest satisfaction climbs again

📝 Barcelona, Spain, 2025: Shiji's Guest Experience Benchmark Report reveals global guest satisfaction at 86.7%, based on 40 million reviews across 12,000 hotels. Year-over-year GRI rose by 0.5 percentage points, driven by 3-star (0.6 pp) and 4-star (0.5 pp) hotels. Regional highlights: Middle East (+0.8 pp), North America (+0.7 pp), Asia (+0.6 pp). Google reviews surged 15.7%. Asia leads with a GRI of 89.4%. The report aids hotels in tracking and enhancing performance.

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