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2838 posts

Expedia launches Comet, an AI-powered travel browser

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  • 8 October 2025
🌐 Oct 8, 2025, Expedia Group and Perplexity unveil Comet, a free AI travel assistant. This tool integrates search, trip planning, and loyalty rewards. Users gain Silver status in Expedia’s OneKey program for using it. Comet offers travel ideas and bookings via natural queries, syncing with Expedia’s AI ecosystem, including a ChatGPT plugin. Currently desktop-only, a mobile version is planned. Expedia joins industry giants like Tripadvisor in embracing AI for seamless travel planning.
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How Expedia and Booking.com now work inside ChatGPT

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  • 8 October 2025
💻 Oct 8, 2025: OpenAI's ChatGPT now integrates Expedia and Booking.com apps, transforming chat into a live hotel search tool. Travelers can request hotel options using natural language, with real-time pricing and availability shown. Selections are finalized on Expedia or Booking.com. This shift raises visibility for hoteliers but requires enhanced metadata and integration. Though in early stages, this AI-driven booking approach indicates a future shift away from traditional search engines and OTAs.
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How AI became our personal assistant

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  • 8 October 2025
🤖 Oct 8, 2025 — AI tools like ChatGPT, Claude, and Gemini are used by over 10% globally, with 18 billion weekly messages, 70% non-work related. Despite high personal use, companies struggle with integration, fostering a "shadow AI economy." Adoption peaks in the UAE (59%) and Europe, varied by profession. Concerns arise over “cognitive debt.” Tech giants are investing $300 billion in AI this year. Oxford University offers ChatGPT, promoting learning through OpenAI’s "study mode.
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The end of the static hotel website

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  • 8 October 2025
💻 Oct 8, 2025: As travelers increasingly seek instant, conversational answers, hotels must adapt their websites into interactive concierges. Guest expectations now demand AI-driven, 24/7, contextual service across platforms like WhatsApp and Instagram. Multilingual and multimodal interactions have become essential. Traditional systems risk obsolescence if not restructured around AI. The urgency is real—AI development cycles are now weeks, not years. Failure to adapt quickly may result in loss of visibility and relevance in the hospitality industry.
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AI is changing guest behavior: adapt before it’s too late

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  • 7 October 2025
💻 Hotels must adapt to AI-driven guest behavior changes quickly. Guests now demand immediacy, conversational interfaces, and multilingual support. Voice messaging is becoming standard, and personalization, proactivity, and trust are crucial. AI agents can deliver 24/7 service across platforms like WhatsApp, but require accurate information from hoteliers. Websites need to evolve into intelligent assistants. Legacy systems may struggle unless they integrate AI. The shift is rapid; hotels need to act now to remain competitive.
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It was great to be at Skift Global Forum last month in conversation with Dennis Schaal to discuss where Booking Holdings (NASDAQ: BKNG) has come from and where we’re headed. Generative AI is changing… | Glenn Fogel | 16 comments

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  • 7 October 2025
💻 Last month, Skift Global Forum hosted a discussion between Booking Holdings and Dennis Schaal about the transformative impact of generative AI on travel planning and booking. Early AI implementations have enhanced customer experiences, pushing the “Connected Trip” concept from vision to reality. Booking Holdings aims to optimize supplier relationships, like hotels and car rentals, by leveraging AI for personalized marketing and seamless travel adjustments, aiming to surpass competitors with superior service offerings.
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About Travel Ads | TikTok Ads Manager

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  • 7 October 2025
✈️ Travel Ads, powered by Smart+, are TikTok's catalog-based solutions for travel advertisers, promoting hotels, flights, and destinations. TikTok supports three travel catalog types: Flights, Hotels, and Destination (beta). Creative formats include Single Video, Catalog Video, and Catalog Carousel. These ads utilize TikTok's travel intent model to target high-intent audiences, enhancing engagement and performance.
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Why travel is doing AI wrong

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  • 7 October 2025
✈️ Since 2013, Emerging Travel Group, operating RateHawk, Roundtrip, and ZenHotels, connects 330 suppliers, 220,000 properties, 450 airlines, and 20+ transfer suppliers. However, amendability remains a challenge, with few suppliers enabling changes via API. Manual changes can cost up to $30. The travel industry's outdated systems hinder amendments. AI is a promising solution as smart middleware to streamline operations, offering scalable improvements. Companies should leverage AI to improve the travel sector's efficiency.
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ChatGPT opens to third-party apps — and travel brands are first in line

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  • 7 October 2025
💻 Oct 7, 2025, OpenAI launched an app ecosystem for ChatGPT, integrating third-party apps like Expedia and Booking.com for seamless travel planning. Users can search, plan, and book trips directly in-chat, without extra app downloads. The app ecosystem includes partners like Spotify and Zillow. The platform uses a new Apps SDK and Model Context Protocol. Monetization strategies remain unclear, but features like Instant Checkout suggest future payment options.
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The shift away from brands to third-party managers

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  • 7 October 2025
🏨 Oct 7, 2025, hotel industry: Only 20% of hotels remain under brand management, down from 50% two decades ago. Third-party managers excel in efficiency, especially in hotels with 300–700 rooms. A Palm Springs hotel increased NOI from $19M to $25M post-management switch. Third-party fees are 2-5% higher but boost property value. Brands may offer $40-50M incentives, while third-parties offer $4-5M. High-end hotels remain brand-managed for quality assurance. Investors leverage data to align operator interests.
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