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Automatic

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  • 3 min

Why you should use a BI tool, even If you have only one or two locations

📊 In the hospitality industry, Blent’s BI tools streamline data analysis by consolidating info from multiple systems and currencies. These tools automate updates and provide real-time insights, overcoming Excel's limitations. A robust data strategy aids business expansion by avoiding past mistakes and exploiting data's full potential. Blent offers expert support with 10+ years of experience, tailored solutions, and 50+ ready-to-use reports and dashboards to help achieve business goals effectively.
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  • 2 min

Inside the complex journey of hotel rates | Expedia Group

💸 Almost all hoteliers (98%) experienced revenue loss due to rate misuse, according to an Expedia Group survey of over 2,000 worldwide. Revenue loss incidents occurred eight times monthly on average. The survey covered eight countries, including the USA, UK, and Japan, and involved various hotel sizes. Many hotels (52%) work with 4-6 distribution partners, increasing the risk of misuse via multiple channels. This study highlights the complexity and vulnerability of the hotel pricing network.
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Tourism redistribution is the new overtourism fix

🌏 Oct 2, 2025, at the WTTC Global Summit, experts highlighted Italy's tourism distribution issue. With 58 million annual visitors, 75% concentrate on just 4% of the country, leaving many areas underserved. The summit emphasized the need for marketing changes and infrastructure investment, like in northern Umbria, to draw tourists to lesser-known regions. By doing so, overcrowding can be alleviated and economic growth spurred in rural communities.
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Inside the shifting economics of hotel marketing

💻 Oct 2, 2025, hotels using AI, particularly Google’s PMTG, saw a 19% YoY drop in customer acquisition costs and achieved over 4x booking and revenue growth, with a 262% rise in conversion rates. Despite a 20–40% YoY increase in digital media prices and a 14% rise in Google Hotel Ads CPC, AI-driven marketing strategies are proving effective. Desktop transactions lead with 63% bookings and 71% revenue, highlighting the need for hotels to adopt innovative marketing strategies.
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Independent hotels in Europe adapt to shifting guest behavior

🏨 Europe, summer 2025: Independent hotels experienced high demand with earlier bookings (53 days on average, up from 42) and longer stays in southern markets, despite pricing pressures. August was the peak revenue month, except in Spain where it peaked in June. Direct bookings led in Belgium and the UK, and Google Hotel Ads gained traction. Upsell revenue from add-ons increased, highlighting the importance of strategic revenue management and AI-driven pricing tools.
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Agentic AI checks in

💻 Oct 2, 2025, Manchester: At the Annual Hospitality Conference, experts discussed agentic AI's impact in hotels. This AI goes beyond chatbots, handling tasks like research, reports, and scheduling. The industry is cautious, with many yet to explore its full potential in operations and guest services. Key advice included starting small and focusing on a particular domain for better results. Use cases include revenue management, predictive maintenance, and front desk automation. Culture and leadership buy-in are crucial for success.
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Accor bets on bold F&B concepts

🍴 Oct 2, 2025, Accor launched "Table For," an F&B group transforming hotel restaurants into cultural destinations. Flaminia, the inaugural venue, opens in Sydney later this year. This initiative emphasizes culinary innovation, collaboration with top mixologists, and scalable, bespoke concepts. With partners like Maybe Group and recent collaborations with Ennismore and House Made Hospitality, Accor aims to enhance bar culture and align with global trends, positioning F&B as core brand drivers in hotels.
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Inside the complex journey of hotel rates

📊 Oct 2, 2025: A survey by Expedia Group highlights that 98% of hoteliers suffer revenue losses from misused rates in B2B channels. Hotels typically collaborate with 4-6 partners, exposing rates to hundreds of indirect channels. Unauthorized resellers post 48% of rates publicly, leading to an average annual revenue loss of 6%, rising to 7% for large chains. Operational costs reach ~$40,100 annually. Expedia enforces policies to maintain rate integrity as new channels like AI emerge.
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Marriott leans on hotel conversions as new builds stall in Europe

📍 Marriott International, on October 1, 2025, amplifies hotel conversions in Europe due to financing challenges in new constructions. The Four Points Flex by Sheraton, launched in 2023, plans 50 European hotels by 2026. Luxury remains 10% of their pipeline, with new St. Regis and W hotels for London and Manchester. Marriott's CitizenM acquisition expands their market presence, while localized standards enhance regional growth by adapting brand execution to local preferences.
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The hidden costs eating into hotel revenue

🏨 Oct 1, 2025: Independent hotels face profitability challenges due to opaque distribution and payment fees. Hotels pay 10–30% in commissions to OTAs and 5–8% on bookings to metasearch platforms like Trivago. Click fees range from $0.10 to $1.30. Cross-border transactions incur 3–4% extra charges. Small hotel finance teams spend up to 40% of their time on payment reconciliations, costing $15,000–$30,000 annually. Greater transparency and technology adoption are recommended solutions.
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