Latest Hotel Industry Performance Data Reveals Shift to Profit-Focused Strategies Amid Revenue Softness
ATLANTA – November 13, 2025 – Today the Hotel Profitability Performance Report for Q3 2025 was released on HotelData.com, highlighting how U.S. hotels have shifted strategies to protect profit margins despite revenue performance falling short of budget expectations. Year to date to September 30, 2025, hotels saw revenue underperform budget expectations, with actual RevPAR averaging 9% below budget at $119.22. However, GOP margins held steady at 37.7%, just 1.2 points below target. The results point to sharper
Share