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3021 posts

Google still 210x bigger than ChatGPT in search

📈 Oct 6, 2025: Google processes around 14 billion searches daily, 210 times more than ChatGPT's 66 million "search-like" prompts. ChatGPT's growth largely stems from API integrations rather than direct searches. Only 21% of ChatGPT's interactions are search-like. AI-driven referrals constitute less than 1% of online traffic. Users embracing AI tools also increase their Google use. Despite AI search growth, Google maintains its dominance in discovery and information access.
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CBRE revises global hotel outlook

🏨 Oct 6, 2025. CBRE revises the 2025 global hotel forecast: U.S. RevPAR growth drops to 0.1%, impacted by tariffs and alternative lodging. Canada sees a steady 2.4% increase, driven by domestic travel. Latin America, including Mexico and Colombia, shows strong tourism growth. Europe expects 2% to 5% RevPAR growth. Asia-Pacific's growth, led by Japan and India, sees a 9% rise in arrivals. The Middle East, particularly UAE and Saudi Arabia, benefits from exhibitions and attractions.
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U.S. hotel performance weakened notably in late September

📈 Oct 6, 2025: U.S. hotel performance showed a 14-week decline in RevPAR, down 6.6% for the week ending Sept 27, with a 2.8-point drop in occupancy and a 2.5% ADR fall. Rosh Hashanah impacted early-week travel, resulting in a 19.4% group demand drop, hitting luxury hotels hardest. Major markets saw an 11.3% RevPAR dip. However, Long Island (+76.4%) and Georgia North (+40.8%) gained due to events. September RevPAR is expected to drop over 2%.
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  • 3 min

Why you should use a BI tool, even If you have only one or two locations

📊 In the hospitality industry, Blent’s BI tools streamline data analysis by consolidating info from multiple systems and currencies. These tools automate updates and provide real-time insights, overcoming Excel's limitations. A robust data strategy aids business expansion by avoiding past mistakes and exploiting data's full potential. Blent offers expert support with 10+ years of experience, tailored solutions, and 50+ ready-to-use reports and dashboards to help achieve business goals effectively.
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  • 2 min

Inside the complex journey of hotel rates | Expedia Group

💸 Almost all hoteliers (98%) experienced revenue loss due to rate misuse, according to an Expedia Group survey of over 2,000 worldwide. Revenue loss incidents occurred eight times monthly on average. The survey covered eight countries, including the USA, UK, and Japan, and involved various hotel sizes. Many hotels (52%) work with 4-6 distribution partners, increasing the risk of misuse via multiple channels. This study highlights the complexity and vulnerability of the hotel pricing network.
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Tourism redistribution is the new overtourism fix

🌏 Oct 2, 2025, at the WTTC Global Summit, experts highlighted Italy's tourism distribution issue. With 58 million annual visitors, 75% concentrate on just 4% of the country, leaving many areas underserved. The summit emphasized the need for marketing changes and infrastructure investment, like in northern Umbria, to draw tourists to lesser-known regions. By doing so, overcrowding can be alleviated and economic growth spurred in rural communities.
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Inside the shifting economics of hotel marketing

💻 Oct 2, 2025, hotels using AI, particularly Google’s PMTG, saw a 19% YoY drop in customer acquisition costs and achieved over 4x booking and revenue growth, with a 262% rise in conversion rates. Despite a 20–40% YoY increase in digital media prices and a 14% rise in Google Hotel Ads CPC, AI-driven marketing strategies are proving effective. Desktop transactions lead with 63% bookings and 71% revenue, highlighting the need for hotels to adopt innovative marketing strategies.
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Independent hotels in Europe adapt to shifting guest behavior

🏨 Europe, summer 2025: Independent hotels experienced high demand with earlier bookings (53 days on average, up from 42) and longer stays in southern markets, despite pricing pressures. August was the peak revenue month, except in Spain where it peaked in June. Direct bookings led in Belgium and the UK, and Google Hotel Ads gained traction. Upsell revenue from add-ons increased, highlighting the importance of strategic revenue management and AI-driven pricing tools.
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Agentic AI checks in

💻 Oct 2, 2025, Manchester: At the Annual Hospitality Conference, experts discussed agentic AI's impact in hotels. This AI goes beyond chatbots, handling tasks like research, reports, and scheduling. The industry is cautious, with many yet to explore its full potential in operations and guest services. Key advice included starting small and focusing on a particular domain for better results. Use cases include revenue management, predictive maintenance, and front desk automation. Culture and leadership buy-in are crucial for success.
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Accor bets on bold F&B concepts

🍴 Oct 2, 2025, Accor launched "Table For," an F&B group transforming hotel restaurants into cultural destinations. Flaminia, the inaugural venue, opens in Sydney later this year. This initiative emphasizes culinary innovation, collaboration with top mixologists, and scalable, bespoke concepts. With partners like Maybe Group and recent collaborations with Ennismore and House Made Hospitality, Accor aims to enhance bar culture and align with global trends, positioning F&B as core brand drivers in hotels.
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