How Google’s AI is rewriting the rules of hotel discovery
🌎 Jul 2, 2025 – Google’s AI-driven travel predictions are revolutionizing travel planning. Travelers receive personalized recommendations based on behavior, demographics, preferences, and previous activity, powered by machine learning and generative AI. Hotels must adapt to this shift, optimizing visibility across Google platforms like Search, Maps, Lens, and Gemini. AI considers pricing and structured data when ranking hotels. Traditional marketing strategies are less effective, and serendipitous discovery of new places is diminishing.
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