Automatic - 10 Minutes News for Hoteliers - Page 165

1 min

OTAs ramped up their marketing investments in Q1 2025

💸 Jun 9, 2025: Booking Holdings, Expedia Group, Airbnb, and Trip.com Group spent $4.5 billion on marketing in Q1 2025, following a $17.8 billion spend in 2024. Booking Holdings increased direct bookings to mid-60%, Expedia launched the AI tool Trip Matching on Instagram, and Airbnb expanded in Spain, Italy, Brazil, India, and Japan. Trip.com increased marketing by 30%, targeting seniors. These strategies aim to reduce reliance on Google and enhance brand control.

1 min

Why GEO is the new SEO for hotels

📖 Jun 9, 2025—AI is reshaping hotel search dynamics, highlighting Generative Engine Optimization (GEO) as a key strategy. GEO is essential as AI tools like ChatGPT and Gemini influence travel discovery. Traditional SEO remains crucial but insufficient alone. Hotels must enhance their digital presence, ensuring branded web mentions are frequent and consistent. Early GEO adopters may gain a competitive advantage in AI-driven searches. For more, visit the original article at Ahrefs.

Fake Booking.com messages cost hotels more than money

📱 Jun 5, 2025 - Phishing scams are soaring, impacting both travelers and hotels. Cybercriminals impersonate hosts on Booking.com, using WhatsApp or the app itself to deceive guests into off-platform payments. Booking.com reports a 500-900% scam increase over 18 months, yet preventative measures remain insufficient. Hotels face guest confusion, reputational harm, and financial strain, despite not being responsible for scams, while trust in the booking process wanes.

Airline profitability to strengthen in 2025 despite headwinds

✈️ Jun 5, 2025 - New Delhi: The International Air Transport Association (IATA) projects global airline profits to reach $36 billion in 2025, up from $32.4 billion in 2024, with a net profit margin of 3.7%. Passenger numbers will rise to 4.99 billion, generating $693 billion in revenue. North America will see $12.7 billion in profits, and the Middle East will have an 8.7% net profit margin. Challenges include geopolitical tensions and low sustainable aviation fuel production.

Airbnb’s makeover as a super app of experiences

💻 Jun 5, 2025 – Airbnb is shifting from home rentals to a lifestyle platform, inspired by WeChat and Amazon. With slowing revenue growth at 6%, Airbnb aims to increase user engagement from its 200M+ users and 78% gross margins. Services are expanding to 650 cities with 20,000 listings, mostly under $50, and Airbnb takes a 15% cut. New features include social networking and AI-driven personalization to increase app usage frequency. Skepticism about brand dilution remains.

Is Airbnb’s new ‘services’ feature unfair to hosts?

🚨 Jun 5, 2025, Airbnb's new Services feature, including extras like massages and private chefs, is causing host backlash. Hosts are concerned about not sharing revenue from services in their properties, increased risk, and lack of control. Services auto-enroll, requiring hosts to opt out manually. Critics demand revenue sharing, opt-in policies, and more host involvement to address fairness and trust issues. The current setup risks eroding trust between Airbnb and its host community.

9 min

Brand building in a world of creative fragmentation

📰 Marketers face a dilemma due to digital content demands. Brands need thousands of creative pieces across platforms like Meta, Google, and TikTok, which demands high-volume production. Meta reports a 60% conversion drop after four exposures, while diverse creative can cut CPA by 32%. AI tools help meet this demand, like Mars’ creation of 87 ad variants in one day. Ultimately, balancing creative consistency and platform-specific execution is crucial for brand success.

1 min

Amadeus backs Acai generative AI startup

🚀 Jun 4, 2025, Amadeus invests in Acai Travel, a New York-based Generative AI startup. The investment aims to boost AI-powered automation for OTAs, TMCs, and airlines, enhancing operational efficiency with a 50% reduction in handling times. This aligns with industry priorities, as 46% of travel leaders focus on Generative AI. Both companies are committed to improving traveler experiences and reducing costs, supporting a new workforce with AI integration. Financial terms were undisclosed.

2 min

Five marketing strategies for a successful independent hotel launch

📈 Jun 3, 2025, independent hotel launch tips: Global travel bookings to hit $1.5 trillion by 2023. Use tools like Agency360® for market analysis and competitor review. Build SEO-optimized websites; showcase virtual tours. Ensure presence on TripAdvisor, Kayak, Trivago. Optimize OTAs and GDSs; monitor bids on metasearch. Partner with local businesses and DMOs. Implement data-driven pricing, forecast demand for revenue strategies. Access Amadeus Hospitality's guide for full insight.

1 min

The Future of travel is intelligent – and ethical

🛫 Jun 2, 2025, Amadeus, a leader in travel AI, processes over 3 billion flight searches daily to enhance traveler experiences. At the Skift Data + AI Summit, Rodrigo Acuna Agost will discuss integrating innovation with ethics through their Responsible AI Framework, aligning with the European AI Act. Key focuses include agentic AI for decision-making and responsible AI for fairness and privacy. This approach builds trust and long-term value in the travel industry.

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