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Automatic

2023 posts
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  • 4 min

Asset Managers: This Is Why Your Hotel Sales Teams Don’t Close More Deals Despite Your Extensive Investments

📚 Hotel sales teams struggle despite tech investments. Approved AI systems, display ads, and email marketing are not boosting market share. Key issues include generic sales proposals, ineffective CRM usage, and lack of mentoring. Only 20% of salespeople optimize their processes; 80% rely on inbound leads. Conducting sales process assessments reveals gaps in efficiency. Veteran sales skills have dulled, and younger staff lack mentorship, exacerbated by remote work. Solutions include training focused on today's sales skills.
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Spanish OTA Destinia acquires Travel Republic

🌎 Jan 21, 2026: Destinia acquires Travel Republic and Netflights to enter the UK market, previously owned by Dnata Travel Group. Destinia aims to maintain brand continuity and integrate its technology, focusing on Mediterranean destinations like Spain and Greece. CEO Ricardo Fernández stresses the importance of customer trust. The acquisition leverages existing brand recognition and customer bases, facilitating international expansion.
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Spain tourism growth lifts outlook for hotel sector

🗺️ Spain's tourism sector ended 2025 with a record 111.7 million international arrivals, a 5.9% increase from the previous year. European markets contributed over 85% of this influx, with the UK as the top source. Growth was also notable from the Americas (5.4%) and Asia (18.6%). Madrid saw 23% of arrivals, while Comunidad Valenciana experienced double-digit growth. December arrivals were up 6.8%, signaling healthier off-season demand, setting a positive outlook for 2026.
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Google’s message to hoteliers: visibility now depends on intent, not just keywords

💻 Jan 21, 2026, Google reports a shift in hotel discovery patterns. Travelers now use conversational AI for early planning but depend on Google search for booking, preferring trusted hotel sites. AI recognition of images and reviews influences search visibility. Broad hotel keywords decline, while specific searches increase. Google's advice: adapt to AI trends by enhancing content, visuals, and reviews now and iteratively. New exploratory searches highlight AI's role in evolving guest journey dynamics.
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When Siri starts recommending hotels

📱 Jan 21, 2026: Apple integrates Google’s Gemini models into Siri, transforming travel bookings. Operating at the system level, Gemini-powered Siri influences travel decisions before traditional channels. Hotels face new competition for AI-driven recommendations, lessening dependency on OTAs. Accurate data is critical. AI personalizes recommendations, impacting visibility. Privacy concerns may slow Apple's rollout but boost user trust. This marks a gradual, significant shift in hotel distribution. Read more about AI trends at Hospitality.today.
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U.S. hotels record first full-year performance decline since 2020

🏨 U.S. hotel performance declined in 2025, the first drop since 2020, reports CoStar. National occupancy fell to 62.3%, dropping RevPAR despite a 0.9% increase in ADR to $160.54. New York City led major markets in occupancy, ADR, and RevPAR. San Francisco saw the highest ADR and RevPAR gains, whereas Las Vegas and Houston faced the steepest declines in ADR and occupancy, respectively. The data signals a shift from post-pandemic recovery to a more varied market performance.
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  • 4 min

What the Data Tells Us About Japan’s Next Chapter in Hospitality

🖥️ Japan's accommodation sector is booming in 2025. Business sentiment is strong, with 76% reporting good past performance, up from 63% in 2024 and 56% in 2023. Employment plans forecast 7.9 new hires, about one-third of the workforce. Technology adoption is growing, with 60% finding AI useful for cybersecurity. Investment confidence rises, with 60% planning increased spending. Seasonal strategies include digital travel platforms and flexible bookings. The Japan Accommodation Barometer 2025 surveyed 260 industry leaders.
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  • 2 min

How SilverBirch Hotels & Resorts Streamlined Financial Operations with Fairmas

🏨 SilverBirch Hotels & Resorts, a leading Canadian hospitality company, revamped its financial planning by adopting FairPlanner and FairPayroll from Fairmas, enhancing accuracy and efficiency. Previously reliant on error-prone Excel spreadsheets, SilverBirch now enjoys improved forecasting, budgeting, and labor cost planning. Key benefits include increased budget accuracy, faster scenario comparisons, and enhanced decision-making. Fairmas, founded in 2003, serves over 5,500 hotels globally, expanding its presence beyond Europe.
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Sailrock South Caicos Unveils Refined Island-Chic Design Refresh Led by Studio Darlene Brown

🏖️ Sailrock South Caicos has refreshed its accommodations, led by Studio Darlene Brown, emphasizing craftsmanship and coastal aesthetics. The Great House Reception features a jewel-box style, while the Great House Lobby highlights local art by Pamela Leach. The restaurant and bar now incorporate coastal-inspired patterns, with updates culminating in early 2026 at the Beachfront Villas. Guests can currently enjoy the redesigned suites and social spaces, offering an enhanced connection to the island's natural beauty.
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