Meliá Hotels International Celebrates Its 70th Anniversary at FITUR, Ushering in a New Phase of Solid and Sustained Growth
🏨 Gabriel Escarrer Juliá's company celebrates its 70th anniversary at FITUR 2026, following a successful 2025 with 51 new hotel signings, totaling nearly 9,200 rooms. By 2026, Meliá expects to operate 411 hotels, emphasizing luxury and sustainability. Locations include Spain, Italy, and new markets like Hungary. In 2026, 28 hotels will open, focusing on premium and luxury segments. Investments since 2023 total €975 million to transform over 90 hotels. Meliá's expansion involves 40 joint ventures, valued near €3 billion.
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