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2832 posts

Worldwide travel demand to U.S. cooling off

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  • 9 April 2025
🗺 International visits to the U.S. decreased by 11.6% in March 2025 compared to the previous year. Western Europe's visits dropped 17.2%, with Germany down 28.2%. Asia's travel to the U.S. fell by only 3.4%, while Eastern Europe's increased by 1.5%. U.S.-Europe advance bookings saw a 12.6% decline. However, the U.K. bookings rose by 1.6% in March, showing signs of recovery. This trend may be linked to the Trump administration's policies.
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Slower skies ahead for OTAs

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  • 9 April 2025
📈 On Apr 9, 2025, Morningstar slashed 2025 revenue growth forecasts for Booking Holdings (from 8% to 3.5%), Airbnb (from 10% to 5%), Expedia (from 6% to 3%), and Tripadvisor (from 6% to 4%), attributing the revision to economic challenges including Trump's tariffs and a dip in U.S. consumer sentiment. Despite travel's tendency to surpass GDP growth, the sector isn't immune to economic slowdowns. More details at Morningstar.
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How AI became essential for marketers

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  • 9 April 2025
📈 On Apr 9, 2025, generative AI revolutionized marketing, making it a universally accessible technology. AI adoption soared as marketers integrated AI into daily tasks and hired specialists, with AI skills demand nearly tripling from 2022 to 2023. Senior leaders now handle AI tool strategy, with 84% actively involved in tech evaluation. Decentralization is advocated for effective AI leverage, and AI is considered a strategic enhancer of human capabilities. Read more at Think with Google.
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The rise of AI companions

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  • 9 April 2025
💬 AI companionship bots, like Character.AI, are gaining mainstream popularity, with significant user engagement noted in a research paper from DeepMind and Oxford as of April 9, 2025. These bots, popular among Gen Z, foster emotional bonds through interactive experiences, often outperforming social media in user attachment. The sophisticated design of these bots encourages addiction through constant validation and rewards, raising concerns over psychological dependency and the need for legislative action to address potential risks.
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European hotel performance splits as travel trends remain unsteady

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  • 9 April 2025
🏨 Apr 9, 2025, at the International Hospitality Investment Forum EMEA in Europe, hotel industry experts reported that hotel demand has exceeded 2019 levels for 24 consecutive months. Occupancy rates increased by 2%, ADR (Average Daily Rate) by 3%, thereby raising RevPAR (Revenue Per Available Room) across major cities. Southern Europe led with a 50–60% ADR rise over 2019 figures, while economy/midscale hotel classes dominated in 2023; by 2024, luxury led with a 1.5% growth in supply. RevPAR growth is primarily driven by ADR, correlating with 30–40% GOPPAR (Gross Operating Profit Per Available Room), although some countries report below €60. The U.S., in contrast, exhibited balanced growth across hotel classes.
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The 2025 Smart Decision Guide to Restaurant Management and POS Systems

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  • 8 April 2025
📝 The Shiji Group offers hospitality industry insights via email. Subscribers never miss an article as they are alerted when new content is published. No specific dates, locations, numbers, or statistical data are provided in the text to be summarized.
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  • 5 min

Hotel Data Privacy Alert: Fairmont Has a New (Website) Visitor – A CIPA Class Action

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  • 8 April 2025
🔒 On March 19, 2025, Accor Management US Inc., through its Fairmont Hotels & Resorts brand, faced a lawsuit in the U.S. District Court for the Central District of California. Plaintiff Natalie Gianne accused the company of sharing users' data with social media platforms without consent, violating California's privacy laws. The company allegedly used this data for enhanced ad targeting, based on website visitor analytics, without acquiring user consent. This case emphasizes the importance of updating website documentation and obtaining user consent to comply with the California Invasion of Privacy Act (CIPA).
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Why hoteliers must bid on their own brand terms

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  • 8 April 2025
🏨 On Apr 8, 2025, an article highlighted the importance of hoteliers bidding on their own branded keywords to protect direct bookings from OTA hijacking on Google. Key points include: high-intent travelers searching for hotels on Google, OTAs outbidding hoteliers for their own branded terms, the risk of losing direct bookings or potential guests, and strategies like securing 100% share of voice on Google Ads for branded terms, utilizing free and paid links on Google Hotel Ads, and maintaining SEO for a strong online presence.
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Easter travel 2025: Bookings surge as travelers plan earlier and go global

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  • 8 April 2025
🏨 Easter 2025 hotel bookings rose 16.8% year-over-year, with Spain and Portugal leading at 6.75 and 4.75 more bookings per property respectively. ADR grew by 13.7% in Portugal and around 8% in Spain, while Mexico, the US, and the UK faced declines. Booking lead time increased by 9.63% to an average of 96 days, with Portugal hitting 105 days. Italy showed the largest lead time increase at 15.51%. Global average stay length dropped 3.43%, but Italy and Australia saw rises. International bookings grew in all markets, except Australia, with notable jumps in Italy and France. Germany's May holiday bookings are up 14.4%, with longer lead times in Mexico and Italy.
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No longer welcome?

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  • 8 April 2025
🌎 On April 8, 2025, Raj Gyawali, with over 20 years in the travel industry, experienced an American client canceling a trip to Nepal due to fears linked to the current U.S. administration. American travelers are increasingly canceling or hesitant to travel internationally amid concerns about global perceptions during Trump's second term. European favorability towards the U.S. has notably declined, affecting the tourism sector with a drop in international visits to the U.S. and U.S. client cancellations abroad.
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