How social video is reshaping travel planning
🏖 TikTok has become a major influencer in travel planning, with 42% of users booking trips or making travel-related purchases inspired by the platform as of Mar 10, 2025. Users over 30 are engaging with travel content, and TikTok's 1+ billion global audience, including 170 million in the U.S. and 150 million in Europe, is leading to more diverse and authentic content. Travelers advised by TikTok spend about $130 more than those using other social media. The #luxurytravel hashtag alone boasts over 6 billion views. Brands like Booking.com and TUI are capitalizing on TikTok "Travel Ads" despite regulatory concerns.
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