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2825 posts

How robots are upgrading hotel stays

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  • 7 March 2025
🏨 On March 7, 2025, Climia Benidorm Plaza became Europe's first hotel to implement a complete team of robotic assistants, enhancing guest experience with automated check-ins, luggage handling, and room service. AI complements human staff by taking on routine tasks, allowing for personalized service and interactions. Machine learning offers customized guest preferences, while early adopters like Climia Benidorm Plaza gain a competitive edge, attracting travelers who value innovation. AI and human collaboration are setting new standards for engaging hotel experiences.
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Booking.com: How AI is transforming the booking experience

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  • 7 March 2025
📈 On Mar 7, 2025, at ITB Berlin, Booking.com’s Matthias Schmid highlighted generative AI's role in personalizing travel experiences. The AI trip planner, introduced in 2023, alongside upcoming AI-powered assistants, enhance Booking.com's service offerings. AI applications include improving internal productivity, machine learning for pricing and fraud detection, and better understanding traveler intent. After launching in the U.S., U.K., Australia, New Zealand, and Singapore, the expansion to European markets is underway. AI adoption in the travel industry faces challenges like data protection and the need for substantial investment.
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Cendyn integrates AI across hotel analytics platform

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  • 6 March 2025
💻 On Mar 6, 2025, Cendyn, a hotel technology leader, introduced AI-powered analytics into its CRM and Knowland platform for enhanced data-driven decision-making. Cendyn's CRM Analytics now offers real-time guest behavior insights and marketing optimization. AI-generated summaries provide quick actionable insights from complex data. Knowland's new AI search feature and its expansion to London aim to boost revenue in the MICE sector. Cendyn's AI integration across its systems is designed to increase direct bookings and revenue for hoteliers.
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Gen Z is changing business travel: Sustainability over speed

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  • 6 March 2025
🌍 On Mar 6, 2025, a study showed that 60% of Gen Z professionals prefer sustainable travel options, such as rail, to reduce their carbon footprint. Despite the importance of business travel for career growth, acknowledged by 94%, 89% are concerned about its environmental impact, and 37% feel conflicted. Only 44% report their companies have policies supporting eco-friendly travel, though 75% would be more inclined to choose such options if their employers did. By 2030, as Gen Z is expected to constitute 30% of the workforce, businesses are challenged to balance sustainability with career needs.
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How Google’s new hotel bidding works

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  • 6 March 2025
📈 Google ended commission-based bidding for hotel ads, shifting to pay-per-click as of February 20, 2025. Hotels now face increased financial risk as they must pay for ad clicks and impressions upfront. The change was prompted by stricter privacy laws and the decline of third-party cookies. Hotels are advised to leverage first-party data, prioritize direct bookings, and optimize ad campaigns to maintain profitability. Jenna Decker from Mews provides insights into navigating this transition effectively.
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The new hotel experience: blending work, comfort, and technology

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  • 6 March 2025
🏨 On Mar 6, 2025, a shift in hotel usage reflects changing traveler preferences for multifunctional spaces, homier environments, and seamless tech integration. Hotels are adapting with versatile furniture, apartment-style rooms, welcoming lobbies minus traditional check-in desks, and personalized design themes. Businesses focus on enhancing work amenities, while leisure hotels prioritize natural, tech-free spaces for relaxation. The evolution caters to remote work and varied guest desires for efficiency and comfort in their stays. Details: [Hotel Dive](https://www.hoteldive.com/news/hotel-design-traveler-demand/741574/).
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Mexico to host debut ITB Americas B2B trade show

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  • 6 March 2025
🏗️ ITB Americas debuts in Guadalajara, Mexico, November 10-12, 2026, announced Mar 6, 2025. Messe Berlin organizes the event to unite North, Central, South America, and the Caribbean travel professionals. 80% of exhibitors from the Americas and 20% from elsewhere. Mexico offers strong tourism infrastructure, Guadalajara boasts connectivity and modern facilities. The event reflects growing outbound travel from the Americas and features a conference with speakers, trend discussions, and networking. ITB extends its global reach after Berlin, Shanghai, Singapore, and Mumbai shows.
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Business travel trends 2024: Top destinations, routes, and emerging markets

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  • 6 March 2025
💸 In 2024, U.S. business travel surged, with Atlanta, Dallas-Fort Worth, and Chicago leading as top hubs. Texas, California, Georgia, Illinois, and Florida were the most-visited states. Business travelers frequently flew to London, Frankfurt, Amsterdam, Paris, Munich, Tokyo, and Seoul, with São Paulo as Latin America's top destination. Seven European countries were among the top 10 international destinations. New York City dominated as the primary departure and arrival city domestically and for flights to London and Frankfurt.
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Sabre expands strategic partnership to drive AI innovation

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  • 5 March 2025
💰 On March 5, 2025, Sabre announced an expanded 13-year, $1.56 billion partnership with India-based Coforge to boost AI-driven solutions and accelerate product delivery in travel technology. This builds on Sabre's 2020 alliance with Google for IT infrastructure migration and data analytics optimization. CEO Kurt Ekert highlighted Sabre's leadership in pioneering next-gen solutions.
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B2B travel set to outpace global economic growth

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  • 5 March 2025
🌍 On Mar 5, 2025, HBX Group, parent of Hotelbeds, aims to lead the B2B travel sector, focusing on technology, strategic positioning, and long-haul travel, especially in Asia and China. HBX invests in AI and big data to improve travel experiences and efficiency. It complements OTAs by focusing on international long-haul travel. Partnerships and technology are key to HBX's strategy, with China’s rebounding outbound travel as a growth driver. [Read more](https://www.chinatravelnews.com/article/186162).
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