Automatic - 10 Minutes News for Hoteliers - Page 21

2 min

Google AI overviews change how guests discover hotels

📈 Dec 19, 2025, Google’s AI Overviews reshape travel research, impacting hotel visibility and increasing search costs. Hotels face fewer organic clicks and rising paid search costs due to Google's deeper involvement in the discovery journey. As a result, hotels must enhance branding, direct channels, and diversify marketing beyond search, focusing on brand strength, loyalty programs, and metasearch. The shift emphasizes long-term value and direct relationships over short-term acquisition costs.

2 min

Airline impostor scams exploit digital gaps and traveler stress

🛩 Dec 19, 2025, global issue: airline business-impersonator scams surge during high-stress flight disruptions. Fraudsters, using fake customer-service numbers and AI tools, exploit search ads to extract payments and data. Regulatory data shows a significant yearly increase in scams and losses. Complex customer service and over-reliance on automation push travelers to unsafe channels. Prevention now focuses on travelers verifying official sources, with clear communication reducing risk. Source: Bloomberg.

2 min

Why Booking and Expedia are becoming AI’s preferred travel partners

🛅 Dec 19, 2025: AI is reshaping hotel bookings, strengthening the role of OTAs like Booking Holdings and Expedia. These platforms, due to their extensive inventory, remain vital for AI-driven booking tools. Despite AI advancements, OTAs maintain a strategic advantage with their robust data handling and support systems. The landscape may intensify competition and costs for hotel visibility, while distribution power could centralize. Trusted content and reviews remain crucial for AI visibility. Source: BTIG analyst Jake Fuller.

2 min

Elevating the Guest Journey: deLuna Hotels Taps Canary Technologies for Seamless Stays

📱 December 18, 2025, San Francisco — deLuna Hotels partners with Canary Technologies to enhance guest experiences using AI. With over 25 years of family ownership, deLuna leverages Canary’s Guest Management Platform for real-time AI communication and mobile workflows. The technology supports multilingual responses and seamless check-in/out processes, enhancing satisfaction. Canary’s solutions serve 20,000 hotels in 100+ countries and have been recognized by HotelTechReport and Fast Company.

3 min

Cloudbeds Partners with Traversing.ai to Deliver AI-Powered Guest Communication and Review Management to Hotels Worldwide

💻 Cloudbeds, December 18, 2025, forms a strategic partnership with Traversing.ai, enhancing hotel communication and review management. This integration offers AI-powered automation, boosting guest communication, and reducing response times. Hotels see up to a fourfold increase in direct bookings. By centralizing reviews, guest satisfaction and loyalty improve. Sebastien Leitner and Blaire McCoy highlight the partnership's focus on seamless, meaningful communication. Available worldwide, this tool empowers hotels to automate inquiries and enhance guest experiences.

2 min

Valencia Hotel Collection Announces the Closing of Tyler Hotel Partners, LP, Formed to Build a New Hotel on the Square in Downtown Tyler, Texas

🏨 Valencia Hotel Collection acquires property in downtown Tyler, Texas, to build Hotel Blackstone, reimagining the historic Blackstone Hotel. Originally opened in 1922 and demolished in 1985, it will reopen as a boutique hotel with 144 guestrooms and 5,700 sq. ft. of event space. Positioned at Broadway and Ferguson Streets near Smith County Courthouse, construction starts post-design approval. Hotel Blackstone aims to boost Tyler’s economic growth, blending Art Deco with East Texas charm.

Fairmas Partner Updates 2025

📈 Fairmas expands its integration capabilities in 2025 with over 200 systems, including PMS, ERP, RMS, and DMS. New one-way interfaces have been established with GMS Felix, Cloudbeds, FLYR Hospitality, and NewHotel PMS Cloud. Two-way interfaces are in pilot with Lighthouse and Hotellistat. A new API with NetSuite enhances financial accuracy. Fairmas aims to streamline hotel operations, finance, and revenue management, supporting long-term profitability through automated data processes.

3 min

PC Hospitality adopts Shiji’s technology platform to strengthen technology and distribution capabilities

💻 Shiji and PC Hospitality, Asia's largest hospitality conglomerate, announced a strategic partnership in Dubai, UAE. PC Hospitality will implement Shiji's cloud-based solutions, including Daylight PMS, Horizon Distribution, and Infrasys POS, to enhance operations and support growth. With over 60 hotels, PC Hospitality aims to centralize data and improve distribution. Shiji, with 91,000 hotel clients globally, will aid in building a digital infrastructure to boost revenue and operational performance for PC Hospitality's expanding portfolio.

12 min

Hotel revenue management in uncertain times: Expert Q&A on strategy, forecasting, and market shifts

📈 Revenue experts Aditya Patel and Adam Dwiggins from Lighthouse manage over 30 hotels, adapting strategies to shorter booking windows and heightened rate sensitivity. Flexibility is key: switching between ADR-focused and occupancy-first approaches, and using data to make proactive decisions. In 2023, hotels face geopolitical and economic uncertainties, necessitating dynamic pricing and distribution adjustments. Tools like Rate Insight aid in strategic pricing, while a strong group base stabilizes revenue. Lighthouse supports over 70,000 hotels globally with its platform.

1 min

IHCL Expands Presence in Tamil Nadu; Signs a Vivanta in Vellore

🏨 The Indian Hotels Company Limited (IHCL) announced a new Vivanta hotel in Vellore, Tamil Nadu. The 100-key hotel will feature contemporary design, dining options, and a pool lounge bar. It includes meeting rooms and a banquet hall over 2,500 sq. ft. Vellore, known for its cultural and educational significance, is a major hub for education and healthcare. This project is IHCL's first in Vellore, expanding its presence in India.

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