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Automatic

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  • 4 min

Introducing computer use, a new Claude 3.5 Sonnet, and Claude 3.5 Haiku

💻 Anthropic introduces upgraded Claude 3.5 Sonnet and new Claude 3.5 Haiku, enhancing coding capabilities and offering computer use in public beta. Claude 3.5 Sonnet improves SWE-bench Verified coding performance from 33.4% to 49.0%, and TAU-bench performance in the retail domain from 62.6% to 69.2%, and in the airline domain from 36.0% to 46.0%. Claude 3.5 Haiku surpasses Claude 3 Opus, scoring 40.6% on SWE-bench Verified. The computer use feature enables Claude to perform complex tasks, with the public API now available on Anthropic API, Amazon Bedrock, and Google Cloud’s Vertex AI. Companies like Asana, Canva, and DoorDash are already utilizing these capabilities. Claude 3.5 Sonnet's API is available for all users, and Claude 3.5 Haiku will be released later this month.
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  • 2 min

Taking Stock With Teens | Piper Sandler

💸 Teen spending increased by 6% year-over-year to $2,361. Nike remained the top brand despite a 4-point drop among females and upper-income teens. Lululemon held the third rank in apparel with a slight decrease in mindshare. New Balance's mindshare among upper-income teens jumped to 8%. The beauty wallet reached a peak since Spring 2018 at $342, with fragrance sales soaring by 25%. Ulta and Sephora saw slight declines in beauty shopping preference, while Target gained 4 points. e.l.f. cosmetics gained 6 points in share among female teens. Teens favor energy drinks over coffee and soda, with Monster and Red Bull leading. Goldfish topped snacks preferences. Roblox's active use climbed to 46%, and gig economy leaders included Uber and DoorDash. 87% of teens own iPhones, with 30% looking to upgrade due to Apple Intelligence. Walmart is shopped by 61% of upper-income vs. 81% of average-income households. Teen females prefer shopping at Target, especially for beauty and non-food items. Stanley Cups became the second most popular trend for teen women. Piper Sandler's "Taking Stock With Teens" survey involved 13,515 teens with an average age of 15.8 years.
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  • 4 min

Don’t go cutting spend on paid social yet — hear me out – The Media Leader

💸 Recent analysis shows brands averaging £3.20 profit ROI from paid social, which contributes 9% of full profit volume. Influencer involvement increases ROI by 9% and social signal strength by 10%, while partnerships yield a 52% higher ROI compared to traditional paid social. Over 60% of social media users expect entertainment from ads. Paid social is set to become the largest global ad channel, overtaking search which was 68% larger less than a decade ago. The IPA reports less than 90% weekly reach for 16- to 24-year-olds and about 50% for those over 55 on social platforms. EssenceMediacom's GREAT planning framework addresses behaviour change, audience targeting, platform usage, purpose, and engagement strategy for improved paid social outcomes.
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  • 1 min

Open Letter

📊 High-profile leaders featured include Alexandre Lebrun, CEO of Nabla; André Martins, VP of AI Research at Unbabel; Aureliusz Górski, Founder & CEO of CampusAI; Börje Ekholm, President & CEO of Ericsson; Benedict Macon-Cooney, Chief Policy Strategist at Tony Blair Institute; and Daniel Ek, Founder and CEO of Spotify, among others, representing fields like AI, technology, policy, and commerce. These individuals hold pivotal roles at their respective organizations, influencing tech and AI sectors.
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  • 2 min

Yes, there are too many hotel brands. Who cares. – HOTELSMag.com

🏨 Hyatt Hotels Corporation owns both Park Hyatt and Thompson Hotels. Procter & Gamble owns 80 brands including Gain detergent, Tide, and Ariel. The lodging industry often grapples with the question of whether there are too many hotel brands, though companies like Accor boast more than 50. Dr. Chekitan S. Dev from Cornell University highlights the importance of brand differentiation, suggesting the best brands cater specifically to their niche audience.
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