How to dance with Google
Google’s SERP has a significant impact on your traffic flow, so you need to adapt to its algorithms for continued online success May 29, 2024 SERP volatility refers to the…
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How travel companies use interactive video
Travel companies use interactive video to enhance their content and provide an action-oriented experience for their audiences May 29, 2024 The customer journey can become disjointed when travelers have to…
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Booking Holdings’ Glenn Fogel highest paid travel CEO
The Wall Street Journal’s recent analysis indicates that Fogel received a total compensation of $46.7 million in cash and equity awards for 2023 May 29, 2024 While Fogel ranked as…
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Another hot summer in Europe
Europe, the world’s fastest-warming continent, is headed for another scorching summer, meteorologists warn May 28, 2024 Europe is bracing for another scorching summer, according to meteorological experts, who predict temperatures…
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Asian travelers seek ‘coolcations’ to beat heat
Asian travelers are increasingly seeking destinations that offer cooler temperatures and a special kind of exoticism May 28, 2024 As temperatures rise across the globe, driven by climate change and…
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How design is shaping travel experiences
From the challenges and restrictions of the pandemic to the shift toward sustainable travel, today’s travelers have more control and awareness than ever before May 28, 2024 In the evolving…
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How marketers can adapt to LLM-powered search
Large language models (LLMs) provide a search experience that’s dramatically different from the web-browser experience May 28, 2024 LLMs provide direct answers to queries, rather than the links found in…
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What are Google’s AI Overviews good for?
AI Overviews are the AI-generated search results that Google started rolling out more broadly earlier this month May 28, 2024 The company claims that AI overviews provide high-quality information along…
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Leisure demand as left the party
If “revenge travel” was the buzz word in 2023, then “normalized demand” is poised to be this year’s corporate catchphrase May 28, 2024 Marriott International, along with other leisure companies,…
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A fascinating look into Google’s hotel ecosystem
How the search giant is facilitating a shift back to direct bookings while still reaping the rewards of the billions of ad dollars still coming in from Booking, Expedia May…
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