Automatic

The sample of branded full-service hotels in Barcelona recorded an increase in profit during the 12-month period ending in May 2025. The GOP per available room (GOP PAR) rose by 8.6%, driven by a 5.6% revenue increase and despite rising expenses (+3.3%).

For thirty years, the web has been a system of exits, a labyrinth of blue underlined doors pointing outward, each page no more than a step toward another place. With the global launch of AI Max for Search and, more generally, “Ads in AI Overviews” (awaiting a shorter name or acronym… AIO, maybe?), Google will likely invert this very ontology. The centrifugal logic of hyperlinks will collapse into a centripetal mechanism, where answers no longer reside elsewhere but are generated, framed, and monetized in place, with no escape. This is not a cosmetic refresh or one of those algorithmic oscillations that SEOs obsessively chart. It is a tectonic rupture, a rewriting of the rules that sustained the entire economy of discovery. The line between information and promotion, between organic and paid, between presence and intrusion, dissolves. For the hotel sector, which has always fought for visibility on the precarious margins of the SERP, this is nothing less than the advent of a new era, th...