How hotels are shifting OTA bookings to direct channels and boosting revenue in months
🏨 InterContinental Hayman Island, Crown & Champa Resorts, and Hotel König Albert shifted bookings from OTAs by using segmentation and personalized communication. InterContinental achieved a 62% open rate and booked over 220 room nights directly. Crown & Champa generated $3 million in direct revenue in 10 months, with a 35% open rate. Hotel König Albert earned €400,000 in a year, expanding their database from 20,000 to 34,000 contacts. These strategies led to more direct bookings and higher profitability.
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