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10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
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  • 4 min

How hotels are shifting OTA bookings to direct channels and boosting revenue in months

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  • 11 December 2025
🏨 InterContinental Hayman Island, Crown & Champa Resorts, and Hotel König Albert shifted bookings from OTAs by using segmentation and personalized communication. InterContinental achieved a 62% open rate and booked over 220 room nights directly. Crown & Champa generated $3 million in direct revenue in 10 months, with a 35% open rate. Hotel König Albert earned €400,000 in a year, expanding their database from 20,000 to 34,000 contacts. These strategies led to more direct bookings and higher profitability.
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The Housekeeping AIT Toolkit: a Unified Guide for Solving Staffing Challenges, Controlling Costs, Optimising Operations & Protecting the Guest Experience

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  • 11 December 2025
💻 Housekeeping is being transformed by Artificial Intelligence Tools (AIT), not by automation. AIT helps hotels address staffing shortages and rising costs by offering tools like predictive staffing and intelligent inventory forecasting. This AI revolution reduces overtime and boosts cleanliness. Pertlink Limited, founded on October 23, 2000, in Hong Kong, is pivotal in this tech shift in hospitality. The company, led by Managing Director Terence Ronson, excels in IT consultancy for the industry.
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Autograph Collection Hotels Celebrates Cape Town’s Seaside Splendor with the Opening of Morea House, Autograph Collection

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  • 11 December 2025
🏖️ Morea House, Autograph Collection opened in Camps Bay, Cape Town, offering 90 rooms with ocean and mountain views. Designed by Tristan du Plessis, it features a modern aesthetic using natural materials. Dining includes OMRI's Lebanese-South African fusion and a poolside restaurant. Wellness experiences range from yoga to guided Atlantic immersions. Located at 35 Victoria Rd, Cape Town, South Africa. Contact: +27 21 892 2980.
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Noble Expands Branded Long-Term Accommodations Platform With 35-Asset Portfolio Acquisition

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  • 11 December 2025
📈 Noble Investment Group, based in Atlanta, Georgia, has acquired a portfolio of 35 Sonesta Simply Suites with over 4,000 rooms across 19 states and 25 markets, focusing on the Sunbelt region. This acquisition enhances their long-term accommodations platform. Noble has invested in over 100 assets in 62 markets nationwide, deploying over $6 billion in real estate investments. Their strategic approach targets areas with strong demand and operational upside, aiming for stable and long-term growth.
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Black Representation in Hospitality Leadership Remains Low at Just 9.5%

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  • 11 December 2025
📈 Black professionals hold just 9.5% of hospitality leadership roles in 2024, down from 11.3% in 2022, despite a 16% growth in leadership roles since 2020. In Penn State's 2025 data, Black leaders account for 2.1% of director-to-CEO positions, equating to one Black C-suite leader per 68 executives. The hospitality industry's diversity isn't mirrored in leadership, highlighting ongoing inequities that hinder talent advancement. OysterLink, a job platform for hospitality professionals, reports over 400,000 monthly visitors.
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The Ilisian Launches in Spring 2026: A New Destination for Athenians and International Travellers to Meet, Connect & Experience Modern Athens

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  • 11 December 2025
🏖 Opening in Spring 2026, The Ilisian in Athens will feature 307 rooms, including the 400 sqm Omega Penthouse. Located in the Ilisia neighbourhood, it will offer a wellness space of over 2,000 sqm, with a Longevity Clinic led by Dr. Costas Papageorgiou. The development includes 55 Conrad and Waldorf Astoria Residences and the House of Nynn club. Dining options include nine venues, with rates starting at €700.
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Maybe MCP is really the tech that hotels need

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  • 11 December 2025
📲 MCP, or "Middleware Control Platform," is a new hotel tech innovation that could revolutionize revenue generation by simplifying data integration. It acts as a switchboard, connecting AI agents and chatbots to hotel systems like booking engines, PMS, and CRM. MCP doesn't store data, eliminating sync and GDPR concerns, and offers a unified language for requests. Although early in development, MCP could streamline access to fragmented hotel data, potentially creating new direct revenue streams without relying on OTAs.
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Expedia Group Announces Agreement to Acquire Tiqets to Expand Global Activities and Experiences

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  • 11 December 2025
📰 Expedia Group plans to acquire Amsterdam-based Tiqets, a platform for booking activities and experiences, expanding their travel offerings. The acquisition, subject to customary conditions, aims to close by Q1 2026. Tiqets operates in over 60 countries, 1,000 cities, and 17 languages since 2014. The integration will enhance Expedia's global travel solutions, with a focus on personalized activities. Expedia’s brands include Expedia®, Hotels.com®, and Vrbo®, powering global travel experiences.
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  • 7 min

Ten Predictions for the Hospitality Industry in 2026 and Beyond: Insights from Cayuga Hospitality Consultants’ Annual Conference 2025

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  • 11 December 2025
📈 2025, Cayuga Hospitality Consultants' Annual Conference predicted significant changes in hospitality. AI becomes essential, while human oversight guides decisions. Rising interest rates and refinanced ownership lead to consolidation. Insurance costs increase, but coverage shrinks. Labor shortages prompt a career rebranding in hospitality. Hotel schools need to evolve. Outsourced expertise will transform operations, with a focus on conversions over new developments. Wellness and community are key for guests. Human judgment remains crucial, blending tech with emotional intelligence.
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US Hotels Face Profit Pressure as Labor Costs Outpace Recovery

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  • 11 December 2025
🛌 US hotel industry 2025: occupancy drops since Q2, impacting TRevPAR growth. Labor costs outpace revenue, with PayPAR increasing 4-5% annually, compressing GOPPAR. Union hotels face higher labor costs (43% vs. 33.5%), affecting profitability (30.3% GOP margin vs. 36.5% for non-union). Non-union hotels retain 25% of incremental revenue; union hotels lose 1%. Flexibility is crucial as volume weakens, requiring productivity innovations. Hotel profitability hinges on adapting staffing to demand efficiently.
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