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GuestCentric Launches Melissa, an AI Sales Agent Preparing Hotels for Agentic Booking

GuestCentric's Melissa connects to live hotel data through the Model Context Protocol, allowing AI assistants like ChatGPT to complete reservations directly.

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Luxury Hotels Report- Central Asia

The region shows strong luxury hotel potential with Almaty leading at 69.5% occupancy and ADR reaching USD 180-400, while emerging markets like Kyrgyzstan and Tajikistan lack international luxury brands.

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Garbage in, garbage out: why hotel data will make or break AI

Dylan Cole interviews Charlie Osmond about how data quality will determine hotel success in AI-driven booking journeys.

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The complete guide to dynamic pricing in the hotel industry

Comprehensive guide explains how independent hotels can implement data-driven dynamic pricing to increase RevPAR by an average of 21% through automated rate adjustments.

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When Customer Experience Becomes Customer Transformation

The article argues businesses should help customers achieve aspirations rather than just deliver services, citing examples from fitness equipment to Disney parks.

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AI in Foodservice: Operational Value and What It Requires

The article examines how AI can address labor shortages, cost volatility, and consistency challenges in foodservice, but warns that operational discipline and data quality are prerequisites for success.

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A new Hotel Yearbook, a moving interview, and ten things worth knowing: ITB Berlin 2026, Day Two

Day two coverage of ITB Berlin highlights live AI booking demos, regenerative hospitality debate, and production-ready hotel automation systems.

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Registration opens for Hotel & Resort Design South 2026

The Miami Beach event targets the Southern US, Caribbean, and Latin America markets where 748 hotel projects are currently in progress.

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When Stories Shape Destinations: Book-Inspired Travel

Hotels are creating book-themed packages and programming as 55% of travelers consider literary-inspired trips, with brands like Loews adding curated reading lists.

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OpenAI's ChatGPT to Serve as Hotel Discovery Tool, Keeping Bookings on External Sites

📅 Mar 5, 2026: OpenAI scales back its plan for direct product purchases in ChatGPT, focusing instead on product discovery. ChatGPT will serve as a recommendation tool, guiding users to external sites for purchases. This impacts travel bookings, as hotels may need to optimize for AI-generated suggestions. AI systems will rely on existing data, shaping how travelers select hotels, though bookings will remain on hotel or OTA sites. Complex integration needs have slowed AI's direct commerce role.

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GuestCentric Launches Melissa, an AI Sales Agent Preparing Hotels for Agentic Booking

Luxury Hotels Report- Central Asia

Garbage in, garbage out: why hotel data will make or break AI

The complete guide to dynamic pricing in the hotel industry

When Customer Experience Becomes Customer Transformation

AI in Foodservice: Operational Value and What It Requires

A new Hotel Yearbook, a moving interview, and ten things worth knowing: ITB Berlin 2026, Day Two

Registration opens for Hotel & Resort Design South 2026

When Stories Shape Destinations: Book-Inspired Travel

OpenAI's ChatGPT to Serve as Hotel Discovery Tool, Keeping Bookings on External Sites

The Hotel Brands of the World Infographic

The Hotel Internet Is Controlled by a Handful of Brands

The OTA Market, Finally Mapped

Operto launches ‘Predatory OTA’ skill within Marketing AI Agent to help hotels combat brand search hijacking

RMS Partners with Pride of Britain Hotels to Strengthen UK Luxury Hotel Offering

Entertaining marketing

Pass the Keys expands into Chester and the Wirral with a new holiday-let property management franchise

Influence Society Launches AI Studio to Scale Premium Content Production for Luxury Hospitality Brands

What AI is telling travelers about your hotel tonight. And you have no idea

SOCIETIES Vol 5: Google AI Travel, Guerlain, and the Rise of Design Hospitality

Luxury Hotels Shift to Mobile Technology, Eliminating Fixed Workstations for Seamless Guest Services and Staff Flexibility

Electronic Key Control Systems Enhance Hotel Security, Compliance, and Operational Efficiency with Actionable Data Insights

Social Media and AI Transform Travel Booking Decisions in Asia, Reducing Channel Loyalty Amid Price Sensitivity

Google Expands AI Max to Travel Sector, Enabling Intent-Based Hotel Ads in AI-Generated Searches

Wyndham's Q1 Highlights: 4% System-Wide Room Growth, $450M AI Investment, Flat U.S. RevPAR, $61M Net Income

Director of Sales and Marketing Role in Hotels Outdated as Specialization Increases, Reveals Industry Analysis

What AI is telling travelers about your hotel tonight. And you have no idea

SOCIETIES Vol 5: Google AI Travel, Guerlain, and the Rise of Design Hospitality

Luxury Hotels Shift to Mobile Technology, Eliminating Fixed Workstations for Seamless Guest Services and Staff Flexibility

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