AI and Google Absorb Traditional Metasearch Functions, Squeezing Out Platforms Like Kayak, Trivago, and Tripadvisor
🏨 May 7, 2026, Google dominates hotel searches with AI Overviews, leaving Kayak, Trivago, and Tripadvisor out. Metasearch, a concept created 20 years ago, fades as Google absorbs its function. In a hotelrank.ai study, 79% of clicks remain in Google's ecosystem; OTAs get 3.6%. A $457 million writedown on Kayak in 2025 reflects financial strain. Metasearch's autonomy and economics shrink, with Google reshaping the discovery layer.
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