82% of Hotels Recognize Digital Literacy as Critical, Yet Only 16% Prioritize Training
📈 Mar 4, 2026, Europe: Booking.com surveyed 5,000 hospitality professionals, revealing a skills gap in training. 82% acknowledge digital literacy is crucial, yet only 16% prioritize it. Despite 78% seeing tech's role grow, just 29% train staff in it. Sustainability skills are expected by 87%, but only 11% invest in training. Sales and marketing skills are critical for 78%, yet only 9% focus on them. Operational barriers like cost and turnover hinder progress. 36% feel skills gaps block career growth.
Share
