B2B Platforms Like RateHawk Are Transforming Hotel Inventory Distribution, Shifting Power Away from OTAs
🗺️ April 7, 2026, globally: The travel industry's competition is shifting from OTAs to B2B infrastructure, with platforms like RateHawk driving demand by connecting hotels, agencies, and corporate buyers. AI and APIs enhance distribution efficiency, while localization boosts demand in markets like Asia-Pacific. A single B2B integration offers access to numerous channels. The power is moving from visible OTAs to underlying networks that control inventory distribution and demand generation.
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