Automatic - 10 Minutes News for Hoteliers - Page 61

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Hotel groups miss out 20% of guests due to data silos, new Ireckonu data shows

Amsterdam, Netherlands 18th February 2026. Ireckonu, a leading hospitality middleware and Customer Data Platform (CDP) provider for hotel groups, has reported today that siloed guest data across hotel operational areas (including restaurants, spas, golf facilities, and other auxiliary outlets) is preventing hotel groups from capturing up to 20% of opportunities to re-engage guests, improve recognition, and ultimately drive stronger loyalty and revenue growth.

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Himalayan Hideaway Resort Pokhara, The Centara Collection, Celebrates Grand Opening with Distinguished Tourism Leaders

Himalayan Hideaway Resort Pokhara, The Centara Collection, celebrated its grand opening on 6th February 2026 with a ceremony attended by senior leaders from the tourism and hospitality sector, industry partners, and media. Located just 35 minutes from Pokhara, Centara’s debut property in Nepal seamlessly blends the beauty of the surrounding mountains with authentic local heritage and Thai-inspired hospitality, revealing a side of the destination beyond its iconic Lakeside.

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What You Must Take Away from Marriott-Google AI Direct Booking

When Marriott CEO Anthony Capuano announced a direct-booking integration with Google’s AI Mode in February 2026, he framed it as a strategic win. However, to understand how this actually pans out, you must look past the press release. This isn’t just a new feature; it is a total shift in the commercial architecture of hospitality.

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Emotionality, Wellness, and Longevity: Demand and Risk Mitigation Through 2030

This article considers how the intersection of emotional decision-making significantly shapes the nuances of well-being, social good, and the increasing pursuit of living better and living longer. This also examines social values, genuine service, and the fragility of decision-making today in a world undergoing remarkable change. Why wellness-hospitality thrives, superficial ambitions don’t, and some essential untold risks that could hinder meaning, value, and growth through 2030.

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The Message Owners Need to Hear Right Now: Control What You Can Control

In the weeks leading into a conference like Hunter, I tend to have the same conversations with owners and investors. We talk about demand, we talk about supply, and we talk about the usual forward-looking indicators. But it does not take long before the real topic comes up. It is not occupancy. It is not even revenue. It is margins.

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HFTP Appoints Lyle Worthington, HFTP Global Past President, as 2026 EU Operations Advisor

Hospitality Financial and Technology Professionals Association (HFTP®) is pleased to announce the appointment of Lyle Worthington, CHTP, as its 2026 EU Operations Advisor. A seasoned industry leader and founder of Worthington Consulting, Worthington brings decades of technology strategy and operational expertise to this pivotal role.

Destination marketing in 2026: What hoteliers need to know

🏖 Feb 18, 2026: Destination marketing evolves with AI-driven travel discovery, emphasizing economic impact over brand awareness. Hotels now focus on bookings, revenue, and visibility year-round. AI tools influence traveler choices before website visits, making digital presence crucial. Marketing budgets face scrutiny, requiring proof of ROI. Data collaboration enhances targeted campaigns, yet personalization lags due to data limitations. Rising demand for video, social, and AI content reshapes storytelling. Balancing brand inspiration with performance is vital for long-term success.

Airbnb expands hotel strategy to challenge Booking.com

🏨 Airbnb is expanding its hotel strategy as of February 18, 2026, emphasizing independent and boutique hotels for broader market distribution. This shift from a niche to a core strategy positions Airbnb to compete with platforms like Booking.com. While hotel bookings currently represent a small revenue share, significant growth is anticipated by 2026. Independent hotels may benefit from enhanced visibility, signaling a convergence of homes and hotels in the accommodation market.

IHG builds AI-ready hotel content platform

💻 Feb 18, 2026: IHG announces a new AI-compatible hotel content platform aimed at enhancing guest acquisition, commercial optimization, and operational efficiency. Partnering with Google, IHG plans to enable AI-driven search and booking. Industry-wide, major groups like Hyatt invest in AI for search, booking, and agent interactions. New tools will improve personalization, conversion, and guest retention, while autonomous agent-to-agent booking models emerge, transforming hotel reservations.

AI visibility gaps could accelerate OTA dependence

📱 Feb 18, 2026: AI is transforming hotel bookings by favoring structured, reliable data. Inconsistent hotel data can drive AI-driven bookings towards OTAs, risking direct channels. Clear, uniform data is crucial for AI recommendations. Hotels need consistent name, address, services, and pricing data. AI platforms increasingly influence bookings, emphasizing data quality. Collaboration among hotel teams is essential for data accuracy. Early adopters of structured data may reap benefits from high-intent AI-generated traffic.

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