Automatic

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Soft Brand Doubles U.S. Portfolio in Five Years, Expanding to Nearly 350 Global Hotels with 100+ Planned

📍 The soft brand doubled its U.S. portfolio in five years, growing to nearly 350 hotels globally. Over 100 additional hotels are in development.

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Study Reveals 57% of AI Recommendations for London Luxury Hotels Favor Five Properties, Google AI Mode Prefers OTAs

📈 In a study of 2,700 AI queries, five luxury hotels in London garnered 57% of AI recommendations. Google AI Mode showed a preference for Online Travel Agencies (OTAs) over direct hotel bookings.

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Company Expands to 1,000+ Properties Across 90+ Management Firms with 15× Growth in 2025, Adds Three Senior Executives

🚀 Company achieved 15× growth in 2025, now servicing over 1,000 properties across more than 90 management companies. Three senior executives have been added to support expansion.

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Copenhagen Leads European Cities with 5.9% Value Growth; Istanbul Experiences 7.6% Decline Amid Supply Constraints and Inflation

📈 Copenhagen experienced a 5.9% value growth, while Istanbul saw a 7.6% decline. The analysis spanned 31 European cities, highlighting supply constraints and inflation as major contributors to these changes.

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Garner Becomes Fastest Scaling Global Brand in IHG History

The brand reached 100 open hotels in just 16 months, with conversion properties accounting for 52% of IHG's room openings in 2025.

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HTS (Hopper Technology Solutions) Brings New Flexibility to Hospitality Industry with Launch of its Cancel for Any Reason for Hotels Product

The AI-powered product offers instant refunds for hotel cancellations across 190+ countries, achieving 15% uptake on Tripadvisor and 95% customer satisfaction.

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Choice Hotel International’s Ascend Collection Surpasses 500 Hotel Openings, Marking a Major Achievement for the Company’s Growth in Upscale

Choice Hotels' soft brand reaches 500 properties with Florida and New York openings, supported by a 70-hotel pipeline and international expansion into Poland, Chile, and Kenya.

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Balanced growth drives European transactions

Global Asset Solutions reports €14.65bn in European hotel deals across 267 transactions, with luxury and upscale segments leading investment activity.

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Motto by Hilton to Debut in Australia with Sydney CBD Property

The 152-room property will open in late 2027 on York Street, marking Hilton's seventh brand in Australia and first Motto location.

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IHG brings InterContinental brand back to Manila

The 212-key luxury hotel will open in 2032 in Bonifacio Global City, marking the brand's return after a 15-year absence from the Philippine capital.

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Soft Brand Doubles U.S. Portfolio in Five Years, Expanding to Nearly 350 Global Hotels with 100+ Planned

Study Reveals 57% of AI Recommendations for London Luxury Hotels Favor Five Properties, Google AI Mode Prefers OTAs

Company Expands to 1,000+ Properties Across 90+ Management Firms with 15× Growth in 2025, Adds Three Senior Executives

Copenhagen Leads European Cities with 5.9% Value Growth; Istanbul Experiences 7.6% Decline Amid Supply Constraints and Inflation

Garner Becomes Fastest Scaling Global Brand in IHG History

HTS (Hopper Technology Solutions) Brings New Flexibility to Hospitality Industry with Launch of its Cancel for Any Reason for Hotels Product

Choice Hotel International’s Ascend Collection Surpasses 500 Hotel Openings, Marking a Major Achievement for the Company’s Growth in Upscale

Balanced growth drives European transactions

Motto by Hilton to Debut in Australia with Sydney CBD Property

IHG brings InterContinental brand back to Manila

The OTA Market, Finally Mapped

The Hotel Internet Is Controlled by a Handful of Brands

Spandrel Development Partners Unveils Plans to Bring W Hotels to Uptown Charlotte

Outdoor travel stays strong in 2026 as AI enters trip planning

Journey showcases its Experience Management System, a next-generation spa platform

Apaleo and IDeaS announce expanded integration with advanced revenue controls

ErieView Development Closes $218 Million in Financing for W Cleveland at Erieview Tower

The visibility game just got serious for hoteliers

SOCIETIES Magazine’s 6th Edition

What AI is telling travelers about your hotel tonight. And you have no idea

Chinese AI Hotel Booking Orders Surge 800% Year-on-Year During Spring Festival 2026 Through Smartphone Integration

Guesty Expands in French Short-Term Rental Market with Acquisition of Firm Holding 15 Years of Property Management Expertise

Hotel Technology Must Focus on Operational Efficiency, Not Just System Upgrades, Says Shiji's Alejandra Pueblita

Fliggy Integrates "flyai" Travel Skill into Major Chinese Smartphone Platforms as AI Orders Surge 800%

Hotel Wellness Hubs Gain Popularity as 61% of People Exercise Regularly, Surpassing Traditional Gyms' Offerings

The visibility game just got serious for hoteliers

SOCIETIES Magazine’s 6th Edition

What AI is telling travelers about your hotel tonight. And you have no idea

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