Automatic - 10 Minutes News for Hoteliers - Page 63

3 min

Sojern, Red Roof Expand Relationship with AI Concierge Rollout

📱 San Francisco, 20 January 2026: Red Roof adopts Sojern’s AI Concierge, enhancing guest experience via automated interactions across 700+ properties. This expansion, part of a partnership since 2024, resulted in a 6.64% quality improvement and 3.14% social score increase by Q4 2025. The collaboration boosts operational efficiency and brand perception, easing front-line workloads while improving guest satisfaction. The announcement aligns with the HEDNA Orlando 2026 Conference, highlighting AI-driven hospitality innovations.

2 min

Noble Continues Expansion of Branded Long-Term Accommodations Platform with 14-Property Portfolio Acquisition

🏠 Noble Investment Group announced the acquisition of a 14-property portfolio on October 23, 2023, in Atlanta, Georgia. The properties, all WoodSpring Suites, are located in high-growth U.S. markets. This move aligns with Noble's Branded Long-Term Accommodations strategy. Noble has invested over $6 billion in real estate, supporting job creation for three decades. The firm focuses on institutional capital deployment to generate long-term income and value.

6 min

When Hospitality Goes Overboard

🍴 Restaurants may suffer from "over-service," a concept explored by Dr. Yuchen Xu and Professor Catherine Cheung at The Hong Kong Polytechnic University. Their 2024 study found excessive service, such as kneeling and frequent plate changes, can stress diners, decreasing satisfaction and revisit intentions. Study 1 confirmed over-service increases perceived stress; Study 3 showed those desiring control most affected. Tailoring service to individual needs is recommended to counteract these effects.

2 min

Japan: Hoshino Resorts Opens RISONARE Shimonoseki

🏠 RISONARE Shimonoseki by Hoshino Resorts opened in Yamagata Prefecture, marking its first expansion in this region. With over 70 properties globally, the brand's growth increased by 74% since 2019. The hotel features 187 rooms, an infinity pool, and a spa. The culinary focus includes unique local dishes, especially fugu. The design reflects the Kanmon Strait's influence, offering immersive experiences and amenities like the Strait Cabana Suite, indoor pools, and themed dining options.

2 min

Dune House Hotel & Spa to Open March 2026 as Jacksonville Area’s Most Anticipated Oceanfront Escape

🏖 Dune House Hotel & Spa, Jacksonville's latest oceanfront hotel at 1 Ocean Boulevard, welcomes guests from March 3, 2026. Styled by Sage Studio and Islyn Studio, it honors architect William Morgan. The hotel offers 193 rooms, some with ocean views, and features four dining venues, including Coastal Farmer. Amenities include a beachfront pool and The Spa at Dune House. The hotel provides 10,000 sq ft of event space and showcases local culture through retail spaces.

2 min

PATA and Asia Pacific Outdoor Lodging Association Enter Strategic Partnership

🌏 PATA and APOLA signed an MOU on January 22, 2026, at the Thailand Tourism Forum in Bangkok. APOLA, a not-for-profit, focuses on sustainable growth in Asia Pacific's outdoor lodging, growing annually by 11%. The partnership includes reciprocal membership access, research exchange, and event promotion. Demand for eco-friendly lodgings has surged post-COVID. Both organizations aim to advance sustainable tourism and set industry standards.

2 min

A Message from Laura Chadwick, President & CEO of the Travel Technology Association

🛫 Nearly 20 state bills introduced since early 2023 could impact travel tech by 2026. These bills aim to restrict AI in pricing based on consumer data, possibly increasing costs and hindering revenue strategies. The conflicting state laws raise legal uncertainties, affecting dynamic pricing for travel services. Travel Tech is monitoring these developments and advising industry stakeholders. Engaging early is crucial to mitigating risks and informing policymakers about potential adverse effects on the travel industry.

3 min

Three Things to Watch for Los Angeles Hospitality in 2026

📈 Los Angeles hotel occupancy was over 70% in 2023, below pre-pandemic upper-70% levels, due to strikes, soft travel demand, and 2025 wildfires. In 2026, eight FIFA World Cup matches from June 12 to July 10 will boost tourism. International travel through LAX was 10% below pre-pandemic in 2025, despite a 26% increase from Japan, attributed to Shohei Ohtani's influence. Filming days fell 16.1% in 2025. ADR growth is expected, aided by global events and luxury accommodations.

2 min

Designing Quiet Luxury Through Thoughtful Wooden Key Cards

🏨 GCSTIMES, since 2011, has been innovating in sustainable development, now operating five centers in China, US, UAE, France, and Australia. With services in over 140 countries, GCSTIMES supports over 100,000 international hospitality groups in achieving sustainability. At HITEC Indianapolis, they showcased luxury through a black wooden key card with a racing motif. Their brands—GCS, AUROkeys, Xenyra, Glint Spot—offer sustainable smart cards and cultural gifts, integrating technology and heritage.

3 min

iVvy Introduces iVvyAI with the Launch of its First Solution, Instant Proposal

💻 Event and venue management software leader iVvy launched the Instant Proposal powered by hivr.ai on the Gold Coast, Australia, in 2026. Edgbaston Stadium in the UK is the first to deploy this AI-enabled system that automates and expedites meeting and group sales responses, reducing enquiry times to minutes. The introduction of lead qualification and scoring aims to boost conversion rates, with same-day proposals converting at 26%, compared to 15% for next-day responses. Additional features are planned.

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