European destinations endorse Reykjavík declaration to put communities at the heart of Europe’s tourism future
🌏 National Tourism Organisations of Europe adopted the Reykjavík Declaration at the European Travel Commission’s 110th General Meeting in Iceland. The Declaration emphasizes people-centred tourism, with 80% of Europeans happy to welcome visitors. Six guiding principles include community focus and innovation. Eduardo Santander and Arnar Már Ólafsson highlighted tourism's role in community enhancement. Established in 1948, the European Travel Commission strengthens Europe's sustainable tourism development. The declaration aims to balance growth and promote community well-being.
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