Technology, Trust, and Travel Trends: Hospitality Takeaways from FITUR 2026
📊 In 2026, FITUR in Madrid hosted 255,000 visitors, marking a shift toward technological integration in hospitality. The "Hall of Knowledge" debuted, focusing on tech collaboration. Discussions emphasized AI for personalization, guest feedback in revenue models, and experience-led growth. Spain's hotel investments rose 30% in 2025, reaching €4.2 billion, with expectations to surpass €4.5 billion in 2026. Catalonia aims for quality over quantity, enhancing its tourism brand by integrating sports and innovation.
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