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Automatic

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How Social Media Is Shaping Travel Planning and Booking

📷 Skift Research's report reveals a trend: social media is now a key player in travel planning, with 57% of travelers becoming comfortable booking through platforms like Instagram and TikTok. However, the authenticity gap remains a concern, with travelers seeking real guest reviews and accurate information. Hoteliers should focus on high-intent channels and direct relationships, using social media as a top-of-funnel tool to drive bookings to their own sites. Prioritize service and transparency over social media aesthetics.
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Gravity Haus Expands Goes Global: Adventure Lifestyle Brand Storms into Canada with First International Property in Revelstoke, British Columbia

🏔 Gravity Haus expands internationally, launching its 10th property in Revelstoke, British Columbia, on February 1, 2026. This strategic move involves managing and rebranding The VRGE hotel without new construction delays, enhancing value for members. Revelstoke, known for expert-level terrain and a strong bike culture, aligns with Gravity Haus' community-focused, adventure-driven ethos. This expansion highlights Gravity Haus' commitment to authentic mountain communities and positions Canada as a key long-term growth market. Further details on the transition will be announced soon.
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Dreamscape Hospitality Assumes Management of The Georgian Hotel, Santa Monica

🏨 Dreamscape Hospitality has taken over management of The Georgian Hotel in Santa Monica, a historic Art Deco property originally opened in 1933. Located by the Pacific Ocean, the hotel is transitioning to a Hyatt soft brand, maintaining its unique character while expanding its reach. This management shift highlights Dreamscape's expertise in lifestyle hotels. Adam Patenaude, president of Dreamscape, emphasized the strategic fit, while Jon Blanchard of JB Hotel Group praised Dreamscape’s respect for the hotel's character.
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Trybe and Sal Capizzi Launch Hospitality Next

📺 Trybe, based in Austin, TX, has launched the "Hospitality Next" podcast, hosted by Sal Capizzi, Senior VP of Growth & Marketing. The podcast features industry leaders discussing the future of hospitality, including digital transformation, cultural reinvention, and guest experiences. Season One is available on Spotify, Apple Podcasts, and YouTube. Trybe aims to revolutionize hospitality technology by optimizing operations and enhancing guest experiences.
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GCSTIMES Wooden Keys Cards: Magic for Kids, Ease for Grandparents.

🌎 Skip-gen travel is rising as grandparents travel with grandchildren. The Seashell Series by GCSTIMES, launched in 2011, offers wooden key cards as symbols of connection. Each set of three cards forms a flower, enhancing the check-in process with eco-adventures. GCSTIMES, with operational centers in China, US, UAE, France, and Australia, supports over 100,000 international hospitality groups in 140+ countries with sustainable solutions.
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