Why Expedia won’t fight ChatGPT’s travel ambitions
🌐 Jan 8, 2026, Expedia aligns with AI agents like ChatGPT instead of blocking them, focusing on AI as a primary travel planning and booking channel. The company is investing in backend tools to enable AI access to its inventory, ensuring visibility in AI-mediated travel discovery. Despite risks like revenue model shifts and reduced brand visibility, Expedia aims for relevance. This approach mirrors an industry trend of embracing AI as essential intermediaries for future competitiveness.
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