The Rise of Personalisation in Hospitality: Crafting Unique Guest Experiences in 2025
🏨 Over 70% of guests prefer hotels that offer personalized experiences, with repeat bookings increasing by 15-20% for properties that implement such services. Personalization leads to higher guest satisfaction scores and can significantly boost ancillary revenue. The trend, driven by AI and data analysis, is becoming a standard expectation, with properties at risk of being outperformed by competitors if they fail to adapt.
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