There is a dangerous myth circulating in European hospitality boardrooms right now. It goes like this: “Luxury is about people. Our guests want to talk to us. That is our differentiator.” So, hotels… | Armen Kaladzhyan
💻 In European hospitality, "High-Touch Service" creates friction, hindering conversion. Digital natives, from Gen Z to Gen X, desire control, not human interaction. Modern professionals face 10-hour social saturation daily. At 9 PM Tuesday bookings, they need Silence and Speed. Hotels must answer 90% of guest questions digitally, not via calls. The winning strategy includes Instagram ads, a self-service website, dynamic FAQs, and conversion-enhancing pop-ups, leading to higher Average Order Value and frictionless bookings in three minutes.
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