Studio Paolo Ferrari Discusses Challenges and Inspirations in Leading International Design Projects Since Founding in 2016
📰 Vanessa Watts and Erika Dray, founders of Watts & Dray in New York, launched their studio in 2021. They interviewed Paolo Ferrari and Courtney Lauderdale from Studio Paolo Ferrari, founded in 2016 in Toronto. The studio has worked on projects like Long Bar, Shebara Resort, Desert Rock, and Peridot. Ferrari, emphasizing the value of discipline, states, "It's about the idea," not just the object. They would still maintain their design studio even if they won the lottery.
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