From Inventory To Identity: Why Hotel Distribution Is A Brand Strategy
🔔 A 2024 Rocket Travel by Agoda and Skift study finds hotels potentially lose over 10% revenue due to poor distribution strategies. While industries like airlines and companies like Apple and Nike have mastered retailing and brand control, hotels often remain passive inventory suppliers. The article argues for hotels to become experience retailers, leveraging AI and strategic revenue management for personalized guest experiences across all services. It suggests that loyalty programs should evolve from points to lifestyle ecosystems, and hotels should manage distribution channels strategically to maintain brand integrity and maximize direct business.
Share