How hoteliers can get ‘AI-ready’ for the festive season
📈 Hotels are leveraging AI, as seen with Google's AI Mode in the EU, to transform operations and guest engagement. Booking demand for Christmas rises from August, peaking in autumn. Authentic reviews are crucial, with AI prioritizing genuine feedback. Ensuring clear, structured content aids AI visibility. Monitoring online reputation is vital, as AI can amplify impacts. Hoteliers should market Christmas packages early, encourage guest reviews, and maintain up-to-date data on platforms like TripAdvisor.
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