The Zetter Opens 68-Bedroom Hotel in Bloomsbury, London, Across Six Converted Georgian Townhouses
🏨 The Zetter debuted a 68-bedroom hotel in London’s Bloomsbury, transforming six Georgian townhouses between Russell Square and the British Museum. The 13,760 sq ft space incorporates Victorian and Georgian design by James Thurstan Waterworth, featuring a 1,000 sq m British-Japanese garden by the Rich Brothers. It blends antiques, art, and global textiles. The interior took four years, with contributions from British artisans and global auctions. Modern amenities include an outdoor yoga terrace and seasonal BBQ area.
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