Rosewood rebrands amid ‘cultural connection’-focused expansion
🏨 Luxury hospitality group Rosewood Hotel Group, operating 41 hotels globally, announced a rebrand with a new visual identity and website. Founded in 1979, Rosewood’s projects include hotels in France, Crete, Saudi Arabia, California, and Seoul. The Seoul location is expected to open in 2027. The rebrand includes a new wordmark, monogram, and color scheme, aligning with growth and digital strategies. CEO Sonia Cheng aims to enhance guest experiences.
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