Hotels don’t fail because of markets. They fail because the owner and the operator don’t share the same definition of value. The Alignment Gap is the biggest destroyer of value in our… | Emmanuel Dissez | 27 comments
📈 Operators focus on RevPAR, brand standards, and guest scores, while owners prioritize NOI, cash yield, and exit valuation. This misalignment, termed "The Alignment Gap," leads to delayed CapEx, rising costs, and slow decisions, eroding value. Successful hotels align both perspectives through good asset management, fostering profit-focused operations, disciplined investment, and understanding investor horizons, ensuring EBITDA growth and scalable business. Alignment, not luxury, drives hotel success.
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