AI, loyalty, distribution: Accor is preparing the next margin battle
💰 Accor's EBITDA reached 1.2 billion euros. The RevPAR is recovering, indicating an operational upswing. The company is focusing on an asset-light model. Investments are being intensified in digital platforms and loyalty programs. A transformation in Accor's revenue profile is underway, posing a choice for investors between cyclical and structural changes.
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