59% of Travellers Practice 'Lux-scaping,' Combining Luxury and Budget Stays, Says Marriott Bonvoy Study
🏨 Late 2025, Marriott Bonvoy and Hotels.com introduced the term "lux-scaping," combining luxury and landscaping. It involves spending one to three nights in luxury accommodations during a budget-friendly vacation. By early 2026, 59% of surveyed travelers engaged in this practice, with 22% in the last year. Notably, 72% of 18-24 year-olds participated. This reflects a shift toward experiential luxury, mirroring luxury retail's past strategies of accessible entry products.
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